Welcome back!
Marketing Specialists are more effective on websites than actual web designers.
Setting up an internet company? Not sure on how to start your online business? Then this article is for you! This article seeks to aid internet businessmen looking to start an online enterprise in choosing people to help and introduce them to the world of email marketing. It focuses on keeping substance over style in creating a website when hiring a professional to do it for you.
Let’s get started then! First up – DON’T HIRE A WEB DESIGNER. HIRE A MARKETING INTEGRATION SPECIALIST INSTEAD. A lot of starting up companies make the mistake of leaving their websites at the hands of web designers. Not to undermine the capabilities of web designers, but their sole concern is in creating a great image for the company. Their jobs are focused on creating a respectable and professional company face. Although a lot of web designers do great jobs at this, just as it is pointless and disappointing to suit up and have nowhere to go, a good-looking website is nothing without visitors. Here are some reasons a good copy writer or marketing integration specialist would do a better job than a web designer.
Cheaper Cost: Most web designers charge tens of thousands of US dollars to create a visual treat of a website, not to mention design a logo for your company. Whereas a marketing integration specialist would only charge a reasonable fee for the actual website design, and have the logo design outsourced to their partners.
Writers are less Flashy: In creating a visual treat of a website, most web designers use flash for a more intricate feel on the site. Flash loads very slowly on internet browsers, causing readers to search for some other site. Search Engines also tend to leave out pages with flash in their search results. Marketing integration specialists or copy writers use flash only for advertisements and customer testimonials. This keeps the page high in search engine results, and assures the fast loading of the web site in browsers.
They provide your content for you: Upon completion of a website, web designers would ask for the web content from you. Then all they have to do is copy and paste the information you sent them, on your home page, about page, contact page, etc. Marketing Integration Specialists have copy writer capabilities to provide you with your site content based on your company’s policies and principles. This allows for them to maximize your website responses.
Work Wonders with Web Traffic: Web Designers are great at layouting but suffer from disregard for search engine optimization. Whereas marketing integration specialists create search-engine-friendly sites to ensure that your website comes out in the top searches.
Constant Website Management: Web designers ultimately make you a site that’s pure eye candy and leave you to it. Letting you figure out your website and how you’re supposed to make money with it, on your own. A marketing writer provides constant checkups and management to ensure that your website gets the best results.
Beside this, consultation and proposals from a marketing integration specialist is free. So it clearly shows that when starting a web site, we shouldn’t hire a web designer, but a marketing integration specialist. This could be the first step to your future in cyberspace.
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}
14 Comments
There have certainly been some big changes in the way we go about arranging the production of a website. One needs to think quite broadly, considering a range of objectives and how people will find the site, as well as what it looks like.
yeah its sad to say that a lot of designer do this but there’s also some that’s very much aware of making a well search engine optimized site.. I suggest hiring a someone who knows to design,develop,backend and seo optimize a site…
I see your point, but I think some web designers do take these things into consideration. Before you have a site designed you should ask a designer what they know about web design in relation to seo. Do some prior research so you can tell of they’re telling the truth.
A website needs a balance between looking good, being good for the search engines, and being useful and easy to read for visitors to the site.
Nice Information about the website designers to make a website work with quality.Thank you for sharing the knowledge about making a good and best website.
Marketing specialists I’m sure would be good at meeting the goals for conversion on a website … as well as some on-site SEO, but … there is a lot of work that goes into getting ranked number one for a highly competitive keyword that would result in good traffic. Are specialists willing to put that kind of work and effort into the marketing of a website after it is already up and running? I’ve seen SEO firms charge as much as $10,000 to get a site ranked for good keywords.
Why not hire both? A designer to lay the groundwork and then a conversion specialist to optimize usability!
Sure the site look is very important, in some cases it’s more important than the content itself because if it’s catchy then people like to stay a little longer on your site. As far as I am concerned I plan to go the hard way with web content, I need quality content and I am not making any compromises here.
There are of course web designers who have a good knowledge of marketing tactics within design and there are even marketing specialist who can put together a very good design. It pays to research well into exactly what you are getting before you hand over any money. Also look at their design portfolio and see if that is what you had in mind. It might help to learn a little about what works best in design as far as marketing goes and adjust your way of thinking about what is important in your site. The most successful websites in the world are very simple in design and have a catchy brand. So think about that before you decide a flashy site with lots of bells and whistles is what you want. Take the ego out of design and replace it with customer comfort and need and you’ll be heading down the right track.
Great post. I love the advice, and information i have been finding while reading this blog. Thanks for the info.
I agree with Natalie. As long as we have enough budget, we can hire both designer and conversion specialist in order to get the best result.
Web design and marketing are beginning to go hand in hand more now. It may well pay to hire a team who can handle all aspects of the design according to marketing, user friendliness and seo friendliness as well. A coherent team working together cans ave you a lot of wasted money down the track.
I think the design is important but by newbies it is often over rated. Good navigation is important and often over looked.
I think design and navigation both are important. Can’t imagine a website succeeding with a poor design and slow navigation.
I agree with Natalie and Becky. Usability is very important and the reason to get a website in the first place. But without a good design, no one will take the time to visit your site.
Post a Comment