Comments on: The Holy Grail of Copywriting http://www.louisrburns.com/the-holy-grail-of-copywriting/ NLP made simple for entrepreneurs Tue, 06 Jan 2009 06:20:25 +0000 http://wordpress.org/?v=2.7 hourly 1 By: admin http://www.louisrburns.com/the-holy-grail-of-copywriting/comment-page-1/#comment-62 admin Fri, 28 Mar 2008 17:26:30 +0000 http://www.louisrburns.com/the-holy-grail-of-copywriting/#comment-62 I wonder how effective the scientific method is in a country like the US that no longer has the rule of law. We have issues if the majority of the budget for the FDA comes from the drug companies that it's supposed to be overseeing. Only huge mistakes get ferreted out like when Vioxx was recalled after killing 60,000+ people. That seems like something a double blind test should have caught earlier. In another sense, starting with a hypothesis is a bias. Scientists do experiments to see if the expected outcome holds true under certain conditions. Even statistical analysis has some bias depending on sample selection and variables compared. Other issues aside, the main point was that testing is the gold standard for copywriting. I wonder how effective the scientific method is in a country like the US that no longer has the rule of law.

We have issues if the majority of the budget for the FDA comes from the drug companies that it’s supposed to be overseeing. Only huge mistakes get ferreted out like when Vioxx was recalled after killing 60,000+ people. That seems like something a double blind test should have caught earlier.

In another sense, starting with a hypothesis is a bias. Scientists do experiments to see if the expected outcome holds true under certain conditions. Even statistical analysis has some bias depending on sample selection and variables compared.

Other issues aside, the main point was that testing is the gold standard for copywriting.

]]> By: Jon McCulloch http://www.louisrburns.com/the-holy-grail-of-copywriting/comment-page-1/#comment-61 Jon McCulloch Fri, 28 Mar 2008 02:09:37 +0000 http://www.louisrburns.com/the-holy-grail-of-copywriting/#comment-61 A double blind with a bias will ultimately be ferreted out. That's the whole point of the self-correcting nature of the scientific method. More broadly, every hypothesis should be tested with a real control; if it's not, then really it is "caveat emptor". A double blind with a bias will ultimately be ferreted out. That’s the whole point of the self-correcting nature of the scientific method. More broadly, every hypothesis should be tested with a real control; if it’s not, then really it is “caveat emptor”.

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