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Tag Archives: Taguchi testing

Types of Testing and Software

Wednesday, July 15, 2009

Welcome back!Many people in the marketing world are familiar with split testing. It’s the stuff Claude Hopkins wrote about in his book “Scientific Advertising” way back in 1923. Not as many are familiar with multivariate testing. Split testing is testing version A versus version B. That’s about all you could do before the age of [...]

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The Holy Grail of Copywriting

Thursday, March 27, 2008

There’s lately been some discussion on the value of NLP in copywriting. I haven’t seen too much hype about NLP Copywriting being the holy grail of copywriting. Jon McCulloch posted today about how it’s just another tool for copywriters. I don’t know that anyone is arguing that point. Copywriters worth their salt will tell you [...]

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