If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Harlan sent an email the other day talking about hypnotic headlines.
He said the following headline had at least 8 presuppositions:
How Many Of These Secret Thai Chicken Recipes Have You Tasted So Far?
See how many you can find before you look [...]
Some people might be concerned that deliberately using NLP in their marketing might be too manipulative.
The simple fact of the matter is that NLP is an organized way of describing all communication that goes on between people.
Take presuppositions for example. Presuppositions are things that have to be true for your communication to make sense.
If you [...]
Kenrick Cleveland recently posted on presuppositions.
[Quick quiz: how many presuppositions can you find in the title and that first sentence? I count 5 different ones off the top of my head. I put my answer at the bottom.]
His article is worth checking out at http://blog.maxpersuasion.com/i-presuppose-so/
I’d add something to his first example. Go read it first [...]
