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Tag Archives: offers

Vitale’s “Hypnotic Writing” Chapters 11-12

Welcome back!Chapter 11 of “Hypnotic Writing” is about writing in your own voice. Joe notes that everyone has their own way of talking about things and encourages us to let that shine. He calls it writing with intimacy. What copywriters typically call this is writing conversationally. It means writing the way you talk. The funny [...]