Welcome back!I’ve seen a number of folks do this in the past couple of weeks so I thought I’d comment on it. Whenever you tell people not to do or think something, they have to go inside their head and make a representation of it before they can negate it. Even if they decide not [...]
I recently got my copy of MuVar 2009 which is James Brausch’s multivariate testing software. I find it really interesting that not may top copywriters do multivariate testing that I’m aware of. They’ll split test things but generally speaking they write one good letter and that’s that. I’m planning to install MuVar on my hypnoticwriter.org [...]
Although I’ve been pretty swamped between my involvement in Toastmasters and freelancing lately, I’ve still been thinking about the next matrix learning titles. I recently finished viewing a DVD course put out by Target Focus Training (TFT) called, “Surviving the Most Critical 5 Seconds of Your Life.” It occurred to me as I was watching [...]
I’ve started writing the script for the dual induction that will act as the acquisition protocol for the direct response copywriter model I created. In outlining that script, I took several things into consideration: Scripts from Paraliminal recordings The acquisition protocol from Expanding Your World by Dawes and Gordon The New Behavior Generator protocol from [...]
From the feedback I’ve been getting, I’ve realized that most folks are still skeptical about hypnotic or NLP copywriting… and I can’t blame them. Rarely does a month go by that some marketing guru is saying how hypnotic writing is a scam or doesn’t work. What I’ve never seen though is a discussion on any [...]
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