Here’s an update on what I’ve been doing recently: On August 4th I met with some veteran modelers. By that, I mean these guys made their living modeling as management consultants for a number of years. I’d asked them to … Continue reading
I’ve recently noticed a number of situations in which things were noticeably framed in the affirmative. If you have the option, it’s usually better to tell people what they can do rather than can’t. Here are 3 examples: I was … Continue reading
I’ve been reading the book, Flow: The Psychology of Optimal Experience. In writing the first draft of my copywriting model acquisition instructions, I realized a way that Flow applies to marketing. First, an example: In Toastmasters, we just launched our … Continue reading
Over a year ago, I posted an ad to Craigslist for a roommate. I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one … Continue reading
Harlan sent an email the other day talking about hypnotic headlines. He said the following headline had at least 8 presuppositions: How Many Of These Secret Thai Chicken Recipes Have You Tasted So Far? See how many you can find … Continue reading
Last week I attended a Hypnosis MeetUp group. After some explanation we broke up into groups to practice putting each other into trance. As newbies, we have a long way to go in calibrating our paces. Even though my partner … Continue reading