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Tag Archives: NLP

New Offer on “Be a Hypnotic Writer”

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!From the feedback I’ve been getting, I’ve realized that most folks are still skeptical about hypnotic or NLP copywriting… and I can’t blame them.
Rarely does a month go by that some marketing guru is saying how hypnotic writing is a [...]

Update on Copywriting Model

Here’s an update on what I’ve been doing recently:
On August 4th I met with some veteran modelers. By that, I mean these guys made their living modeling as management consultants for a number of years. I’d asked them to review the copywriting model I created.
I got some really good feedback about tightening it up and [...]

When the Glass is One Tenth Full

I’ve recently noticed a number of situations in which things were noticeably framed in the affirmative.
If you have the option, it’s usually better to tell people what they can do rather than can’t. Here are 3 examples:
I was just reading an e-book titled, “The Top Ten Secrets of Instant Wealth” by Salad Seminars CEO Jamie [...]

Flowing Customer Experiences

I’ve been reading the book, Flow: The Psychology of Optimal Experience.
In writing the first draft of my copywriting model acquisition instructions, I realized a way that Flow applies to marketing. First, an example:
In Toastmasters, we just launched our fiscal year. One of my positions allows me to create and promote incentives and competitions for members [...]

A Hypnotic Roommate Ad

Over a year ago, I posted an ad to Craigslist for a roommate.
I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one of the current residents.
Since then, I’ve learned what I know about hypnotic writing. I only went [...]

Unpacking a hypnotic headline

Harlan sent an email the other day talking about hypnotic headlines.
He said the following headline had at least 8 presuppositions:
How Many Of These Secret Thai Chicken Recipes Have You Tasted So Far?
See how many you can find before you look at the way I unpack it…
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There are such things as recipes.
There are more than one [...]

Calibrating Pacing

Last week I attended a Hypnosis MeetUp group.
After some explanation we broke up into groups to practice putting each other into trance. As newbies, we have a long way to go in calibrating our paces. Even though my partner “missed” several times, I was still able to go into trance.
What occurs to me is that [...]