Welcome back!This past week has seen some interesting developments. I learned that some local long time NLP experts started a blog. The said that they intend to eventually release many of the NLP models they created over the years for the semiconductor industry. In the meantime, the first few posts have been worth reading. http://radionlp.com/blog/ [...]
Over the weekend I got to announce the Toastmasters District Fall Conference since I’m chairing it. I only had a few hours until I was to make the announcement (due to procrastination on my part) and most of that time was already accounted for in other events. I decided to throw some patterns in there [...]
I’ve been asked a couple of times how to get started in copywriting and NLP. If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps: Study the masters Copy out successful letters Build a swipe file Practice on low risk [...]
At Harlan’s NLP Copywriting II seminar (I didn’t attend), he said he was going to teach people to model their audience. He also said he’d modeled someone without their knowledge. The notes of that modeling are here: http://www.experiential-dynamics.org/models/tkilstein.htm http://www.experiential-dynamics.org/models/kilstein.htm Recently, Steve Bauer posted on what’s required to model people . He said you can’t model [...]
I switched the price to a one time $300 instead of the subscription service. If you read the previous post on how much went into the course you’ll probably agree it’s still a bargain. The other thing that’s changed is that you now have a money back AND "includes everything" guarantees. The money back means [...]
In spoken NLP the idea is to figure out people’s preferred submodalities (visual, auditory, etc) and then craft your language to match that. In writing, unless you’re writing a therapeutic metaphor for an individual, you don’t know the preferred submodalities of your readers. How do you deal with that? Does the modality of reading matter? [...]
Recently, Bob Bly had a post commenting how one marketer had said the optimal price was so high that your customers complained. I’d been wondering what to raise the price of my course to and commented on the article. Evidently Fred Gleeck has a model that info products should be worth 10X what the price [...]
Several blogs were talking about words recently and I wanted to bring them to your attention. First off is A-List copywriter David Garfinkel. He showed how newspaper headlines can have drastically different interpretations just by how you read the same words. He was at Harlan’s NLP Copywriting seminar last fall too and mentions an NLP [...]
In planning for an upcoming Toastmasters conference, I’ve met a number of NLP trainers. The idea was to get speakers who could deliver some real value to our members. I know NLP can do that. After listening to 3 different NLP trainers, only one seemed suitable for our conference. It turns out he happened to [...]
Some people might be concerned that deliberately using NLP in their marketing might be too manipulative. The simple fact of the matter is that NLP is an organized way of describing all communication that goes on between people. Take presuppositions for example. Presuppositions are things that have to be true for your communication to make [...]
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