If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!From the feedback I’ve been getting, I’ve realized that most folks are still skeptical about hypnotic or NLP copywriting… and I can’t blame them.
Rarely does a month go by that some marketing guru is saying how hypnotic writing is a [...]
I gave my copywriting model its first dry run today.
I have a friend who’s interested in learning copywriting so I gave him the model and walked him through the acquisition protocol using a little trance work.
We’ve had our share of political discussions in the past. When I asked him if he wanted me to use [...]
I’ve been reading the book, Flow: The Psychology of Optimal Experience.
In writing the first draft of my copywriting model acquisition instructions, I realized a way that Flow applies to marketing. First, an example:
In Toastmasters, we just launched our fiscal year. One of my positions allows me to create and promote incentives and competitions for members [...]
Over a year ago, I posted an ad to Craigslist for a roommate.
I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one of the current residents.
Since then, I’ve learned what I know about hypnotic writing. I only went [...]
Harlan sent an email the other day talking about hypnotic headlines.
He said the following headline had at least 8 presuppositions:
How Many Of These Secret Thai Chicken Recipes Have You Tasted So Far?
See how many you can find before you look at the way I unpack it…
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There are such things as recipes.
There are more than one [...]
I don’t know where this came from but it’s pretty hypnotic:
Click on the video to send it to your friends or make your own.
This past week has seen some interesting developments.
I learned that some local long time NLP experts started a blog. The said that they intend to eventually release many of the NLP models they created over the years for the semiconductor industry. In the meantime, the first few posts have been worth reading.
http://radionlp.com/blog/
James Brausch changed domains [...]
Over the weekend I got to announce the Toastmasters District Fall Conference since I’m chairing it.
I only had a few hours until I was to make the announcement (due to procrastination on my part) and most of that time was already accounted for in other events.
I decided to throw some patterns in there anyway just [...]
I’ve been asked a couple of times how to get started in copywriting and NLP.
If you Google "getting started copywriting" you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps:
Study the masters
Copy out successful letters
Build a swipe file
Practice on low risk jobs
Build your portfolio
Specialize in a [...]
At Harlan’s NLP Copywriting II seminar (I didn’t attend), he said he was going to teach people to model their audience.
He also said he’d modeled someone without their knowledge.
The notes of that modeling are here:
http://www.experiential-dynamics.org/models/tkilstein.htm
http://www.experiential-dynamics.org/models/kilstein.htm
Recently, Steve Bauer posted on what’s required to model people . He said you can’t model people you’ve never met.
Given those [...]
