Harlan sent an email the other day talking about hypnotic headlines. He said the following headline had at least 8 presuppositions: How Many Of These Secret Thai Chicken Recipes Have You Tasted So Far? See how many you can find … Continue reading
Silly me. For all the writing in visual, auditory or kinesthetic language I’ve been doing, I didn’t realize that you can also write in auditory digital. I knew it was the internal dialogue modality and the downward right eye accessing … Continue reading
I’ve been asked a couple of times how to get started in copywriting and NLP. If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps: … Continue reading
At Harlan’s NLP Copywriting II seminar (I didn’t attend), he said he was going to teach people to model their audience. He also said he’d modeled someone without their knowledge. The notes of that modeling are here: http://www.experiential-dynamics.org/models/tkilstein.htm http://www.experiential-dynamics.org/models/kilstein.htm Recently, … Continue reading
I switched the price to a one time $300 instead of the subscription service. If you read the previous post on how much went into the course you’ll probably agree it’s still a bargain. The other thing that’s changed is … Continue reading
In spoken NLP the idea is to figure out people’s preferred submodalities (visual, auditory, etc) and then craft your language to match that. In writing, unless you’re writing a therapeutic metaphor for an individual, you don’t know the preferred submodalities … Continue reading
Recently, Bob Bly had a post commenting how one marketer had said the optimal price was so high that your customers complained. I’d been wondering what to raise the price of my course to and commented on the article. Evidently … Continue reading
Several blogs were talking about words recently and I wanted to bring them to your attention. First off is A-List copywriter David Garfinkel. He showed how newspaper headlines can have drastically different interpretations just by how you read the same … Continue reading
In planning for an upcoming Toastmasters conference, I’ve met a number of NLP trainers. The idea was to get speakers who could deliver some real value to our members. I know NLP can do that. After listening to 3 different … Continue reading
Some people might be concerned that deliberately using NLP in their marketing might be too manipulative. The simple fact of the matter is that NLP is an organized way of describing all communication that goes on between people. Take presuppositions … Continue reading