If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!In putting on the finishing touches to my copywriting model, I went ahead and upgraded my “Be A Hypnotic Writer” course based on what I’d learned.
Specifically, I:
Added a strategy checklist to tie everything together
Added an audio to put your brain [...]
I’ve seen a number of folks do this in the past couple of weeks so I thought I’d comment on it.
Whenever you tell people not to do or think something, they have to go inside their head and make a representation of it before they can negate it. Even if they decide not to do [...]
I recently got my copy of MuVar 2009 which is James Brausch’s multivariate testing software.
I find it really interesting that not may top copywriters do multivariate testing that I’m aware of. They’ll split test things but generally speaking they write one good letter and that’s that.
I’m planning to install MuVar on my hypnoticwriter.org site to [...]
From the feedback I’ve been getting, I’ve realized that most folks are still skeptical about hypnotic or NLP copywriting… and I can’t blame them.
Rarely does a month go by that some marketing guru is saying how hypnotic writing is a scam or doesn’t work. What I’ve never seen though is a discussion on any specific [...]
I’ve recently noticed a number of situations in which things were noticeably framed in the affirmative.
If you have the option, it’s usually better to tell people what they can do rather than can’t. Here are 3 examples:
I was just reading an e-book titled, “The Top Ten Secrets of Instant Wealth” by Salad Seminars CEO Jamie [...]
I gave my copywriting model its first dry run today.
I have a friend who’s interested in learning copywriting so I gave him the model and walked him through the acquisition protocol using a little trance work.
We’ve had our share of political discussions in the past. When I asked him if he wanted me to use [...]
Over a year ago, I posted an ad to Craigslist for a roommate.
I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one of the current residents.
Since then, I’ve learned what I know about hypnotic writing. I only went [...]
Harlan sent an email the other day talking about hypnotic headlines.
He said the following headline had at least 8 presuppositions:
How Many Of These Secret Thai Chicken Recipes Have You Tasted So Far?
See how many you can find before you look at the way I unpack it…
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There are such things as recipes.
There are more than one [...]
Silly me.
For all the writing in visual, auditory or kinesthetic language I’ve been doing, I didn’t realize that you can also write in auditory digital.
I knew it was the internal dialogue modality and the downward right eye accessing cue of normally ordered individuals. I didn’t realize I’d been using it all along or that the [...]
I’ve been asked a couple of times how to get started in copywriting and NLP.
If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps:
Study the masters
Copy out successful letters
Build a swipe file
Practice on low risk jobs
Build your portfolio
Specialize in a [...]
