Welcome back!A few days ago, Harlan Kilstein (NLP Copywriting guru) asked his mailing list what we thought he was doing in a particular email he sent. What follows below is the original email, his selected best response, my comments on that response, and my response. I’m still plugging away at the tiny house (see the [...]
In chapter 24, Joe goes into depth on rewriting. Sort of. He calls this the most important chapter in the book. He goes through the process a couple of times. Here was the first example: The door was opened by Joe. Joe opened the door. Joe kicked open the door. Joe kicked open the door. [...]
Chapter 16 is about the two ways to motivate people. Joe says you can either use pleasure or pain and that most marketers use pain. He does note that he prefers to avoid putting more pain into the marketplace as his contribution to humanity. Even so, he gives us a couple of fairly well known [...]
In chapter 14, Joe tells how he learned a lot about hypnotic writing from magic catalogs. He tells the story of how he was interested in magic as a child and picked it back up as an adult. Joe talks about how the catalogs sell the sizzle not the steak. They highlight the benefits rather [...]
People are fond of the quote stating that insanity is doing the same thing over and over again and expecting to get different results.
Chapter 13 of Joe’s “Hypnotic Writing” book is what he calls a controlled study in hypnotic writing. There’s a before and after sales letter for an Emotional Freedom Technique (EFT) product. I’ll post the headline and lead for both versions (original one first): MONEY BEYOND BELIEF! Moments from now, you could be transforming your relationship [...]
I just finished a book called, “Talent is Overrated: What Really Separates World-Class Performers from Everybody Else.” I picked up a few lessons to apply to copywriting.
Welcome back to my series on “Hypnotic Writing” by Joe Vitale. Chapter 3 In chapter 3, Joe challenges the reader to think big by starting out with a story of a 93 year old woman sky diving for her birthday. The point of this chapter is to encourage us to think bigger. If you want [...]
Recently, I combed through over 60 interviews with A list level copywriters. No doubt, there are a number of interesting patterns that emerge.
As promised, I’m rereading Joe Vitale’s book, “Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words.” There are 56 chapters and many are a page or two long so I’ll combine them at times. Chapter 1 Joe starts out with a brief history of hypnotism. Of note is his mention that arguably [...]
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