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Tag Archives: MuVar

Types of Testing and Software

Wednesday, July 15, 2009

Welcome back!Many people in the marketing world are familiar with split testing. It’s the stuff Claude Hopkins wrote about in his book “Scientific Advertising” way back in 1923. Not as many are familiar with multivariate testing. Split testing is testing version A versus version B. That’s about all you could do before the age of [...]

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Multivariate Testing NLP Language Patterns

Thursday, September 18, 2008

I recently got my copy of MuVar 2009 which is James Brausch’s multivariate testing software. I find it really interesting that not may top copywriters do multivariate testing that I’m aware of. They’ll split test things but generally speaking they write one good letter and that’s that. I’m planning to install MuVar on my hypnoticwriter.org [...]

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