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Tag Archives: multivariate testing

Multivariate Testing NLP Language Patterns

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I recently got my copy of MuVar 2009 which is James Brausch’s multivariate testing software.
I find it really interesting that not may top copywriters do multivariate testing that I’m aware of. They’ll split test things but generally speaking they write [...]

The Holy Grail of Copywriting

There’s lately been some discussion on the value of NLP in copywriting.
I haven’t seen too much hype about NLP Copywriting being the holy grail of copywriting. Jon McCulloch posted today about how it’s just another tool for copywriters. I don’t know that anyone is arguing that point.
Copywriters worth their salt will tell you these are [...]