Skip to content

Tag Archives: multivariate testing

Multivariate Testing NLP Language Patterns

Thursday, September 18, 2008

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I recently got my copy of MuVar 2009 which is James Brausch’s multivariate testing software.
I find it really interesting that not may top copywriters do multivariate testing that I’m aware of. They’ll split test things but generally speaking they write [...]

Filed in Copywriting, NLP Resources, Products, Updates | Also tagged , , , | Comments (0)

The Holy Grail of Copywriting

Thursday, March 27, 2008

There’s lately been some discussion on the value of NLP in copywriting.
I haven’t seen too much hype about NLP Copywriting being the holy grail of copywriting. Jon McCulloch posted today about how it’s just another tool for copywriters. I don’t know that anyone is arguing that point.
Copywriters worth their salt will tell you these are [...]

Filed in Business, Copywriting | Also tagged , , , , , , | Comments (2)