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Tag Archives: Michel Fortin

*Sticky Post* Getting Started in Copywriting and NLP

Welcome back!I’ve been asked a couple of times how to get started in copywriting and NLP. If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps: Study the masters Copy out successful letters Build a swipe file Practice on low [...]

Death of the layman

I’ve been reading a bunch of different articles about authority and decentralized responsibility lately. In case you’re wondering, none of the following links are affiliate links. Mark Joyner recently published a report entitled, Rise of the Author which is about how you’re automatically an expert if you publish a hard copy book and how you [...]