Most marketers know that stories are one of the best ways to draw people in. In NLP, stories are much more complex and known as therapeutic metaphors. Now that I’ve pointed that out, you may be wondering what the difference … Continue reading
I saw an auto insurance commercial the other day. The opening was this person sitting in an office saying, "At ABC Insurance, we know how it is. That’s why we [blah, blah, blah]." I thought, huh. The image advertisers are … Continue reading
The final fronter for intellectual property seems to be NLP’s ability to model people. Harlan Kilstein’s modeling seminar ended last Friday (I didn’t go but I may get the DVDs at some point). In it, he was going to share … Continue reading
James Brausch has launched a new newsletter called, "Testing." You can read a little about it here: http://www.jamesbrausch.org/14600/ The deal is that he’ll give you an emailed version of the first issue if you request it on your blog like … Continue reading
I’ve been reading a bunch of different articles about authority and decentralized responsibility lately. In case you’re wondering, none of the following links are affiliate links. Mark Joyner recently published a report entitled, Rise of the Author which is about … Continue reading