If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!This past week has seen some interesting developments.
I learned that some local long time NLP experts started a blog. The said that they intend to eventually release many of the NLP models they created over the years for the semiconductor [...]
I’ve been asked a couple of times how to get started in copywriting and NLP.
If you Google "getting started copywriting" you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps:
Study the masters
Copy out successful letters
Build a swipe file
Practice on low risk jobs
Build your portfolio
Specialize in a [...]
Several blogs were talking about words recently and I wanted to bring them to your attention.
First off is A-List copywriter David Garfinkel. He showed how newspaper headlines can have drastically different interpretations just by how you read the same words. He was at Harlan’s NLP Copywriting seminar last fall too and mentions an NLP application. [...]
I was pleasantly surprised to see the results of James Brausch’s testing on bullets versus paragraphs.
I’ve often felt that leading with bullets intuitively felt more appropriate. Clayton Makepeace often does it and it makes a lot of sense. Check out this sales letter he has up. After you read the headline, you can read some [...]
There’s lately been some discussion on the value of NLP in copywriting.
I haven’t seen too much hype about NLP Copywriting being the holy grail of copywriting. Jon McCulloch posted today about how it’s just another tool for copywriters. I don’t know that anyone is arguing that point.
Copywriters worth their salt will tell you these are [...]
The final fronter for intellectual property seems to be NLP’s ability to model people.
Harlan Kilstein’s modeling seminar ended last Friday (I didn’t go but I may get the DVDs at some point).
In it, he was going to share and install his models of several A list copywriters. As part of the promotion leading up to [...]
