Welcome back!I think I can credit about 80% of what I’ve learned about online business to James Brausch and his more recent Diego Norte incarnation. It was his blog that finally convinced me to shift my focus from copywriting to product creation. These have been my experiences so far: I’ve followed his blog(s) for approaching [...]
I recently got my copy of MuVar 2009 which is James Brausch’s multivariate testing software. I find it really interesting that not may top copywriters do multivariate testing that I’m aware of. They’ll split test things but generally speaking they write one good letter and that’s that. I’m planning to install MuVar on my hypnoticwriter.org [...]
This past week has seen some interesting developments. I learned that some local long time NLP experts started a blog. The said that they intend to eventually release many of the NLP models they created over the years for the semiconductor industry. In the meantime, the first few posts have been worth reading. http://radionlp.com/blog/ James [...]
I’ve been asked a couple of times how to get started in copywriting and NLP. If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps: Study the masters Copy out successful letters Build a swipe file Practice on low risk [...]
Several blogs were talking about words recently and I wanted to bring them to your attention. First off is A-List copywriter David Garfinkel. He showed how newspaper headlines can have drastically different interpretations just by how you read the same words. He was at Harlan’s NLP Copywriting seminar last fall too and mentions an NLP [...]
I was pleasantly surprised to see the results of James Brausch’s testing on bullets versus paragraphs. I’ve often felt that leading with bullets intuitively felt more appropriate. Clayton Makepeace often does it and it makes a lot of sense. Check out this sales letter he has up. After you read the headline, you can read [...]
There’s lately been some discussion on the value of NLP in copywriting. I haven’t seen too much hype about NLP Copywriting being the holy grail of copywriting. Jon McCulloch posted today about how it’s just another tool for copywriters. I don’t know that anyone is arguing that point. Copywriters worth their salt will tell you [...]
The final fronter for intellectual property seems to be NLP’s ability to model people. Harlan Kilstein’s modeling seminar ended last Friday (I didn’t go but I may get the DVDs at some point). In it, he was going to share and install his models of several A list copywriters. As part of the promotion leading [...]
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