If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!In chapter 24, Joe goes into depth on rewriting. Sort of. He calls this the most important chapter in the book. He goes through the process a couple of times. Here was the first example:
In Chapter 22, Joe talks about how many of the past great writers got that way by imitating other great writing. Specifically he encourages us to copy other letters by hand. As far as I know, that’s a universal recommendation for copywriters. Michael Masterson said that you can type out letters and it works the [...]
In chapter 18, Joe throws his two cents into the long copy versus short copy debate. His answer is that as a general rule of thumb, you need more words for a higher price and that you can write as much as you want as long as it’s interesting.
Chapter 16 is about the two ways to motivate people. Joe says you can either use pleasure or pain and that most marketers use pain.
In chapter 14, Joe tells how he learned a lot about hypnotic writing from magic catalogs.
He tells the story of how he was interested in magic as a child and picked it back up as an adult.
People are fond of the quote stating that insanity is doing the same thing over and over again and expecting to get different results.
Chapter 13 of Joe’s “Hypnotic Writing” book is what he calls a controlled study in hypnotic writing.
There’s a before and after sales letter for an Emotional Freedom Technique (EFT) product.
Chapter 11 of “Hypnotic Writing” is about writing in your own voice. Joe notes that everyone has their own way of talking about things and encourages us to let that shine. He calls it writing with intimacy.
Chapter 9 is called, “What Is Hypnotic Writing?” Joe talks about how hypnotic writing is a form of waking hypnosis.
I just finished a book called, “Talent is Overrated: What Really Separates World-Class Performers from Everybody Else.” I picked up a few lessons to apply to copywriting.
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