If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!The orginal NLP Copywriting Guru, Harlan Kilstein, has started a blog. His first post says he’s devoting it to his teacher, Dr David Dobson. I’m looking forward to some good NLP content there. He’s also linked his products there. The [...]
Harlan sent an email the other day talking about hypnotic headlines.
He said the following headline had at least 8 presuppositions:
How Many Of These Secret Thai Chicken Recipes Have You Tasted So Far?
See how many you can find before you look at the way I unpack it…
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There are such things as recipes.
There are more than one [...]
I’ve been asked a couple of times how to get started in copywriting and NLP.
If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps:
Study the masters
Copy out successful letters
Build a swipe file
Practice on low risk jobs
Build your portfolio
Specialize in a [...]
At Harlan’s NLP Copywriting II seminar (I didn’t attend), he said he was going to teach people to model their audience.
He also said he’d modeled someone without their knowledge.
The notes of that modeling are here:
http://www.experiential-dynamics.org/models/tkilstein.htm
http://www.experiential-dynamics.org/models/kilstein.htm
Recently, Steve Bauer posted on what’s required to model people . He said you can’t model people you’ve never met.
Given those [...]
In preparing the video that I’m nearly ready to release, I reviewed Joe Vitale’s books, Hypnotic Writing and Buying Trances .
In one of the two (I don’t recall which one), Joe doesn’t have high praise for NLP because he says it claims to have near absolute knowledge of the mind. He then goes on to [...]
In preparing my video, I found that you can see many of Harlan Kilstein’s sales letters online.
Here are the links:
www.overnight-copy.com/Samples.html
Steal This Book on Google Books (The irony kills me)
The final fronter for intellectual property seems to be NLP’s ability to model people.
Harlan Kilstein’s modeling seminar ended last Friday (I didn’t go but I may get the DVDs at some point).
In it, he was going to share and install his models of several A list copywriters. As part of the promotion leading up to [...]
James Brausch has launched a new newsletter called, "Testing." You can read a little about it here:
http://www.jamesbrausch.org/14600/
The deal is that he’ll give you an emailed version of the first issue if you request it on your blog like I’m doing here. Additional details are here:
http://www.jamesbrausch.org/anyone-want-a-free-copy-of-testing/
And to whoever from James’ site that’s reading this, I can [...]
I’ve been reading a bunch of different articles about authority and decentralized responsibility lately.
In case you’re wondering, none of the following links are affiliate links.
Mark Joyner recently published a report entitled, Rise of the Author which is about how you’re automatically an expert if you publish a hard copy book and how you ought to [...]
Okay guys, the moment we’ve all been waiting for…
I’ve decided to go ahead and create a series of DVDs on NLP copywriting and here’s why: after looking around the internet, I’ve found a pretty large gap in the training available.
Harlan Kilstein is hands down the grandfather of NLP copywriting. If you have $1000s to plunk [...]
