Were you aware that you can bend the illusion of time by altering how you reference time?
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Tag Archives: future pacing
We can have fun with tenses, didn’t we?
Friday, February 22, 2008
Welcome back!When the prospect feels good about you and your product they buy, right? That’s nothing new. What you may not know is that you can adjust how they feel by your use of tenses. If you want them to feel the immediacy of the product benefits, write about it in the present tense. But [...]