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	<title>NLP Marketing Blog &#187; Expanding Your World</title>
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	<description>NLP made simple for entrepreneurs</description>
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		<title>Acquiring a Model Versus Generating a New Behavior</title>
		<link>http://www.louisrburns.com/acquiring-a-model-versus-generating-a-new-behavior/</link>
		<comments>http://www.louisrburns.com/acquiring-a-model-versus-generating-a-new-behavior/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 16:52:00 +0000</pubDate>
		<dc:creator>Louis</dc:creator>
				<category><![CDATA[NLP Applications]]></category>
		<category><![CDATA[NLP Essentials]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Updates]]></category>
		<category><![CDATA[Expanding Your World]]></category>
		<category><![CDATA[New Behavior Generator]]></category>
		<category><![CDATA[NLP]]></category>
		<category><![CDATA[NLP modeling]]></category>
		<category><![CDATA[nuero linguistic programming]]></category>
		<category><![CDATA[paraliminals]]></category>
		<category><![CDATA[Zig Zigler]]></category>

		<guid isPermaLink="false">http://www.louisrburns.com/?p=142</guid>
		<description><![CDATA[I&#8217;ve started writing the script for the dual induction that will act as the acquisition protocol for the direct response copywriter model I created. In outlining that script, I took several things into consideration: Scripts from Paraliminal recordings The acquisition protocol from Expanding Your World by Dawes and Gordon The New Behavior Generator protocol from [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve started writing the script for the dual induction that will act as the acquisition protocol for the direct response copywriter model I created.</p>
<p>In outlining that script, I took several things into consideration:</p>
<ul>
<li>Scripts from Paraliminal recordings</li>
<li>The acquisition protocol from <em>Expanding Your World</em> by Dawes and Gordon</li>
<li>The New Behavior Generator protocol from Dilt&#8217;s <em>Encyclopedia of NLP</em></li>
<li>The time recommended to allow the brain to reach the theta frequency</li>
</ul>
<p>The acquisition protocol (AP) is:</p>
<p><span id="more-142"></span></p>
<p>1.	Assess the ecology of having the Ability.<br />
2.	Connect having the Ability to satisfying one of your Prime Motivators.<br />
3.	Identify a PAST SITUATION in which you really needed the Ability.<br />
4.	Access the Criterion/Definition/Evidence and the Sustaining Emotion, then step in the PAST SITUATION while holding those elements in your experience. Practice this until you can access them easily.<br />
* Recognize how in satisfying the Criterion you are also satisfying your Prime Motivator.<br />
5.	Access reference experiences for any Supporting Beliefs, and take them into the PAST SITUATION.<br />
6.	Run through the Primary Strategy and External Behaviors in the PAST SITUATION, and practice them until they are working for you.<br />
7.	Recognize that the Enabling Cause-Effect is true.<br />
8.	Practice the entire Ability in other past situations, until you are sure that you can easily access the elements.<br />
9.	Think of any real-world difficulties that could arise (difficulties that could stop you from manifesting the Ability), and practice overcoming them by using Secondary Strategies.<br />
10.	Identify the next time you will need the Ability, and rehearse manifesting it in that situation.</p>
<p>The New Behavior Generator (NBG) protocol is:</p>
<p>1.	Ask yourself, &#8220;If I could already achieve my new goal, what would I look like?&#8221; (Do this while putting your eyes down and to your left. Ad)<br />
2.	Picture yourself achieving your goal. (Look up and to your right to help stimulate your imagination. Vr)<br />
3.	To help you visualize:<br />
a.	Remember a similar successful achievement.<br />
b.	Model someone else.<br />
c.	Picture yourself first achieving a smaller part of the goal.<br />
4.	(Move your eyes up and to the left or right. Vc or Vr)<br />
5.	Step in to the picture so you feel yourself doing what you pictured. (Put your eyes and head down and to the right as you get into the feeling. K)<br />
6.	Compare these feelings to feelings from a similar past success. (Keep your eyes and head turned down and to the right. K)<br />
7.	If the feelings are not the same, name what you need and add it to your goal. Go back to step 1 and repeat the process with your expanded goal. (Move your eyes and head down and to the left. Ad)</p>
<p>The main differences I noticed is that the NBG starts out with an undefined goal and incorporates a lot of elicitation for calibration while the AP starts as a well defined goal (acquiring a defined ability) and so can be more specific about calibration and outcomes.</p>
<p>After giving each step some thought, I decided not to use the NBG and stick to the AP as closely as possible. I considered including steps 4-7 of the NBG but realized that you don&#8217;t need to look for a feeling of success to acquire the model.</p>
<p>It&#8217;s the chicken and the egg problem of teaching children math. It seems that modern educators believe that you teach children self confidence first and then they&#8217;ll be able to successfully learn math. Most of us that got &#8220;good&#8221; at math learned it the opposite way. We learned to solve math problems and that gave us self confidence.</p>
<p>It&#8217;s also like motivational speaker Zig Ziglar says regarding motivation vs education. He says you always educate before you motivate otherwise you only get a motivated idiot.</p>
<p>Obviously those things aren&#8217;t mutually exclusive. It just seems like emphasis on education before motivation yields better results. And in the end, most problems are issues of education, not motivation. I think we call things motivation problems only when we don&#8217;t understand conflicting motivations or there&#8217;s not enough education to take the proper action.</p>
<p>As long as you feel the sustaining emotion and the rest of the model is effective, you&#8217;ll be able to perform the ability.  You can feel as successful as you like when you&#8217;re getting the desired outcome of the ability.</p>
<p>Of course that&#8217;s just my opinion so I&#8217;m happy to hear others.</p>
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		</item>
		<item>
		<title>Modeling Customers</title>
		<link>http://www.louisrburns.com/modeling-customers/</link>
		<comments>http://www.louisrburns.com/modeling-customers/#comments</comments>
		<pubDate>Thu, 22 May 2008 14:33:40 +0000</pubDate>
		<dc:creator>Louis</dc:creator>
				<category><![CDATA[NLP Applications]]></category>
		<category><![CDATA[NLP Essentials]]></category>
		<category><![CDATA[NLP Resources]]></category>
		<category><![CDATA[David Gordon]]></category>
		<category><![CDATA[Expanding Your World]]></category>
		<category><![CDATA[Harlan Kilstein]]></category>
		<category><![CDATA[NLP copywriting]]></category>
		<category><![CDATA[NLP Examples]]></category>
		<category><![CDATA[nlp marketing]]></category>
		<category><![CDATA[NLP modeling]]></category>
		<category><![CDATA[Steve Bauer]]></category>

		<guid isPermaLink="false">http://www.louisrburns.com/modeling-customers/</guid>
		<description><![CDATA[At Harlan&#8217;s NLP Copywriting II seminar (I didn&#8217;t attend), he said he was going to teach people to model their audience. He also said he&#8217;d modeled someone without their knowledge. The notes of that modeling are here: http://www.experiential-dynamics.org/models/tkilstein.htm http://www.experiential-dynamics.org/models/kilstein.htm Recently, Steve Bauer posted on what&#8217;s required to model people . He said you can&#8217;t model [...]]]></description>
			<content:encoded><![CDATA[<p>At Harlan&#8217;s NLP Copywriting II seminar (I didn&#8217;t attend), he said he was going to teach people to model their audience.</p>
<p>He also said he&#8217;d modeled someone without their knowledge.</p>
<p>The notes of that modeling are here:</p>
<p><a href="http://www.experiential-dynamics.org/models/tkilstein.htm">http://www.experiential-dynamics.org/models/tkilstein.htm</a><br />
<a href="http://www.experiential-dynamics.org/models/kilstein.htm">http://www.experiential-dynamics.org/models/kilstein.htm</a></p>
<p>Recently, Steve Bauer posted on <a href="http://www.howtomasternlp.com/2008/05/17/which-pieces-do-you-need-to-focus-on-when-modeling/">what&#8217;s required to model people</a> . He said you can&#8217;t model people you&#8217;ve never met.</p>
<p><span id="more-103"></span></p>
<p>Given those things, is it possible to effectively model a whole group of people? It doesn&#8217;t sound plausible to me. What you can do is come up with some general trends. According to David Gordon (and thus Harlan) it&#8217;s about discovering beliefs, strategies, emotions and external behavior&#8230; then yes, you can find out some of that as a trend for your market.</p>
<p>If you want to see an outline for the things included in David Gordon&#8217;s system of modeling check out the <a href="http://expandyourworld.net/toc.php">Table of Contents</a> of his book. I ordered it last week so I can tell you more about it after I&#8217;ve read it.</p>
<p>Any maybe Steve will weigh in with his opinion too.  <img src='http://www.louisrburns.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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