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Tag Archives: David Gordon

Welcome Harlan + Odds and Ends

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!The orginal NLP Copywriting Guru, Harlan Kilstein, has started a blog. His first post says he’s devoting it to his teacher, Dr David Dobson. I’m looking forward to some good NLP content there. He’s also linked his products there. The [...]

Getting Started in Copywriting and NLP

I’ve been asked a couple of times how to get started in copywriting and NLP.
If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps:

Study the masters
Copy out successful letters
Build a swipe file
Practice on low risk jobs
Build your portfolio
Specialize in a [...]

Modeling Customers

At Harlan’s NLP Copywriting II seminar (I didn’t attend), he said he was going to teach people to model their audience.
He also said he’d modeled someone without their knowledge.
The notes of that modeling are here:
http://www.experiential-dynamics.org/models/tkilstein.htm
http://www.experiential-dynamics.org/models/kilstein.htm
Recently, Steve Bauer posted on what’s required to model people . He said you can’t model people you’ve never met.
Given those [...]