In Chapter 22, Joe talks about how many of the past great writers got that way by imitating other great writing. Specifically he encourages us to copy other letters by hand. As far as I know, that’s a universal recommendation … Continue reading
The tone of any particular piece of writing comes across as clearly as the nose on your face. Many times that I read a CV that has been written by someone who is fearful, I can tell immediately. The tone of writing comes across very quickly and turns off the reader so quickly that the CV gets rejected almost immediately even though nothing else is actually wrong with the document
Continue readingArticles are prized possessions of authors in the article distribution industry. These are services they offer that make their passion in writing worth saving. Writers earn from doing what they love to do but of course, this does not come without hard work. Making loads of articles is undeniably laborious. There were times when they just can’t squeeze anything out of their creative minds. Luckily, there are many ways to reuse content. Making another article from one is a good way to not torture oneself of thinking too much. Another is that, writers reuse content to expand already made ones. It maximizes the content and energy brought into the piece.
Continue readingPeople are fond of the quote stating that insanity is doing the same thing over and over again and expecting to get different results.
Continue readingChapter 11 of “Hypnotic Writing” is about writing in your own voice. Joe notes that everyone has their own way of talking about things and encourages us to let that shine. He calls it writing with intimacy. What copywriters typically … Continue reading
I just finished a book called, “Talent is Overrated: What Really Separates World-Class Performers from Everybody Else.” I picked up a few lessons to apply to copywriting.
Continue readingRecently, I combed through over 60 interviews with A list level copywriters. No doubt, there are a number of interesting patterns that emerge.
Continue readingOne of the fundamental mistakes people make when trying out hypnotic writing is to assume that something you SAY works the same as something you WRITE.
Continue readingIn this ‘do more with less’ economy, is there a way that a smaller or medium-sized company can tap into the marketing power that the big guys are paying for? You bet there is. This is the perfect time to discover a Lean and Mean Marketing provider willing to add fuel to your entrepreneurial spirit. Here’s how to choose the most effective marketing partner in this lean and mean economy:
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