If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!If you’ve read much on visualization, you’ve probably heard of the basketball free throw study.
There were 3 groups:
Group A: Practiced free throws 20 minutes a day.
Group B: Did nothing.
Group C: Only visualized making free throws 20 minutes a day.
After 20 [...]
The copywriting model is finally available.
I’m going to be selling it for $100 but for the next 24 hours you can buy it for $35. That’s my way of thanking you for reading this blog.
If you missed the discussion below, I used David Gordon’s NLP modeling protocol (enhanced by some other modelers) to create a [...]
Here’s an update on what I’ve been doing recently:
On August 4th I met with some veteran modelers. By that, I mean these guys made their living modeling as management consultants for a number of years. I’d asked them to review the copywriting model I created.
I got some really good feedback about tightening it up and [...]
I’ve recently noticed a number of situations in which things were noticeably framed in the affirmative.
If you have the option, it’s usually better to tell people what they can do rather than can’t. Here are 3 examples:
I was just reading an e-book titled, “The Top Ten Secrets of Instant Wealth” by Salad Seminars CEO Jamie [...]
Over a year ago, I posted an ad to Craigslist for a roommate.
I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one of the current residents.
Since then, I’ve learned what I know about hypnotic writing. I only went [...]
I switched the price to a one time $300 instead of the subscription service. If you read the previous post on how much went into the course you’ll probably agree it’s still a bargain.
The other thing that’s changed is that you now have a money back AND "includes everything" guarantees. The money back means you [...]
Recently, Bob Bly had a post commenting how one marketer had said the optimal price was so high that your customers complained.
I’d been wondering what to raise the price of my course to and commented on the article. Evidently Fred Gleeck has a model that info products should be worth 10X what the price is. [...]
Most marketers know that stories are one of the best ways to draw people in.
In NLP, stories are much more complex and known as therapeutic metaphors. Now that I’ve pointed that out, you may be wondering what the difference is.
Stories are often used to create internal movies in the reader that convey certain emotions or [...]
I was pleasantly surprised to see the results of James Brausch’s testing on bullets versus paragraphs.
I’ve often felt that leading with bullets intuitively felt more appropriate. Clayton Makepeace often does it and it makes a lot of sense. Check out this sales letter he has up. After you read the headline, you can read some [...]
As I mentioned previously, I’m converting my video into a series of lessons.
The first lesson is now available for download. I’m going to go back and reformat it so that it has a title page, table of contents, copyright, etc, but the content of the lesson will be the same.
In the meantime, I’ve posted that [...]
