If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I’ve been asked a couple of times how to get started in copywriting and NLP.
If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps:
Study the [...]
I was pleasantly surprised to see the results of James Brausch’s testing on bullets versus paragraphs.
I’ve often felt that leading with bullets intuitively felt more appropriate. Clayton Makepeace often does it and it makes a lot of sense. Check out this sales letter he has up. After you read the headline, you can read some [...]
