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Tag Archives: case study

Harlan’s Blue Balls Story

Wednesday, June 30, 2010

Welcome back!A few days ago, Harlan Kilstein (NLP Copywriting guru) asked his mailing list what we thought he was doing in a particular email he sent. What follows below is the original email, his selected best response, my comments on that response, and my response. I’m still plugging away at the tiny house (see the [...]

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Vitale’s “Hypnotic Writing” Chapter 13

Thursday, July 2, 2009

Chapter 13 of Joe’s “Hypnotic Writing” book is what he calls a controlled study in hypnotic writing. There’s a before and after sales letter for an Emotional Freedom Technique (EFT) product. I’ll post the headline and lead for both versions (original one first): MONEY BEYOND BELIEF! Moments from now, you could be transforming your relationship [...]

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