The tone of any particular piece of writing comes across as clearly as the nose on your face. Many times that I read a CV that has been written by someone who is fearful, I can tell immediately. The tone of writing comes across very quickly and turns off the reader so quickly that the CV gets rejected almost immediately even though nothing else is actually wrong with the document
I just finished a book called, “Talent is Overrated: What Really Separates World-Class Performers from Everybody Else.” I picked up a few lessons to apply to copywriting.
Recently, I combed through over 60 interviews with A list level copywriters. No doubt, there are a number of interesting patterns that emerge.
One of the fundamental mistakes people make when trying out hypnotic writing is to assume that something you SAY works the same as something you WRITE.
In this ‘do more with less’ economy, is there a way that a smaller or medium-sized company can tap into the marketing power that the big guys are paying for? You bet there is. This is the perfect time to discover a Lean and Mean Marketing provider willing to add fuel to your entrepreneurial spirit. Here’s how to choose the most effective marketing partner in this lean and mean economy:
Hypnotic writing… you’ve heard of it, right? You’ve heard how it can magically steal money right out of peoples’ wallets? I intend to demolish some myths surrounding hypnotic writing and share with you what it CAN do.
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