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Tag Archives: 85

Seal up the leaks in marketing

Tuesday, October 23, 2007

Welcome back!I was reviewing a landing page and realized that many marketers fall into the same trap. Prospects want information, yes. As a marketer, it’s your job to figure out what kind and amount of information they want. Write something compelling to share a preselected solution. If you have a million different links and the [...]

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Mixing Up Tactics and Strategy

Tuesday, September 25, 2007

This weekend I’m giving a short talk on "Big Picture Marketing and Irresistible Offers." It’s for my local business networking group. We meet twice a month, introduce ourselves, listen to someone talk, and talk shop. Generally, the speaker will talk about the services they provide. The longer I go, the more I find that most [...]

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