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Tag Archives: 74

International Living’s 17 year control NLP copywriting case study

Welcome back!Here’s one more example of winning copy that works NLP into the ad. I read this letter has been a control for 17 years. I’ve received it 3 times via email that I can remember. Here’s how it goes… You look out your window, past your gardener, who is busily pruning the lemon, cherry, [...]