Welcome back!Most companies and individuals could benefit from bigger name endorsements. Many of us are still working on building those connections. In the meantime, I recommend you check out today’s post on NLP Language Patterns for Advertising. In "Expert Rub Off," Lou tells you how to make it look like you have anyone’s endorsement without [...]
Sometimes folks get down about the state of the economy or interest rates or the sub-prime market or whatever. The thing to remember is that there are more ideas and opportunity today than there was yesterday. I don’t just mean gadgets either. Most new businesses that start do so because they’ve figured out a way [...]
Harlan Kilstein posted a couple of videos today. They’re both worth watching. You can sign up for his mailing list on the first one. The first is his commentary on a copywriting book and how NLP is addressed: http://www.nlpcopywriting.com/nlp14.html The second is a little longer where Harlan goes through all of his old weight loss [...]
One of the fabled 4 U’s according to Michael Masterson’s copywriting course is ultra-specificity. The others are urgency, usefulness and unique in case you were wondering. That’s the rule. Sometimes it’s appropriate to break the rules. The big question is how. NLP breaks this rule by saying that if you leave certain things purposefully vague, [...]
Here’s one more example of winning copy that works NLP into the ad. I read this letter has been a control for 17 years. I’ve received it 3 times via email that I can remember. Here’s how it goes… You look out your window, past your gardener, who is busily pruning the lemon, cherry, and [...]
I was looking at Kimberly Seville’s lead for a recent Covenant House mailing. It’s a fundraising letter for a children’s shelter or orphanage or something. It starts with a compelling therapeutic metaphor. Lots of uses of first person narrative. When you do that, people naturally project themselves into the role of that character. I’ll quote [...]
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