Harlan Kilstein posted a couple of videos today. They’re both worth watching. You can sign up for his mailing list on the first one. The first is his commentary on a copywriting book and how NLP is addressed: http://www.nlpcopywriting.com/nlp14.html The … Continue reading
I’ve had this nagging feeling in the back of my mind for a while now. I read blogs like James Brausch’s where he advocates creating and promoting your own products. Makes sense. And then I read posts by Ryan Healy … Continue reading
When I was a medic in Afghanistan, I observed something that I’ve thought over often. I worked in the field hospital. We got Americans, locals, pretty much everyone. We got every kind of injury too. On one occasion, we got … Continue reading
One of the fabled 4 U’s according to Michael Masterson’s copywriting course is ultra-specificity. The others are urgency, usefulness and unique in case you were wondering. That’s the rule. Sometimes it’s appropriate to break the rules. The big question is … Continue reading
Here’s one more example of winning copy that works NLP into the ad. I read this letter has been a control for 17 years. I’ve received it 3 times via email that I can remember. Here’s how it goes… You … Continue reading
I recently began negotiations with a potential client. He was an agency and his website looked pretty good. He knew of Hopkins, Caples, AWAI, etc. I wasn’t going to have to educate him on direct marketing. Big plus. From looking … Continue reading
I was reviewing a landing page and realized that many marketers fall into the same trap. Prospects want information, yes. As a marketer, it’s your job to figure out what kind and amount of information they want. Write something compelling … Continue reading
I was looking at Kimberly Seville’s lead for a recent Covenant House mailing. It’s a fundraising letter for a children’s shelter or orphanage or something. It starts with a compelling therapeutic metaphor. Lots of uses of first person narrative. When … Continue reading
This weekend I’m giving a short talk on "Big Picture Marketing and Irresistible Offers." It’s for my local business networking group. We meet twice a month, introduce ourselves, listen to someone talk, and talk shop. Generally, the speaker will talk … Continue reading