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Tag Archives: 30

Why would any marketer work for someone else?

Monday, November 26, 2007

Welcome back!I’ve had this nagging feeling in the back of my mind for a while now. I read blogs like James Brausch’s where he advocates creating and promoting your own products. Makes sense. And then I read posts by Ryan Healy and Clayton Makepeace and it seems like everyone is jumping on the bandwagon. Unless [...]

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Letting a time sucking someone go

Sunday, October 28, 2007

I recently began negotiations with a potential client. He was an agency and his website looked pretty good. He knew of Hopkins, Caples, AWAI, etc. I wasn’t going to have to educate him on direct marketing. Big plus. From looking at his current landing page, I could tell he needed some real copywriting help. It [...]

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