If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Several entrepreneurs were recently commenting on starting businesses featuring information products.
The main concern was whether they’d be giving away all their business secrets.
In the information age there are lots of people into Do-It-Yourself kinds of projects whether that’s remodeling a [...]
Sometimes folks get down about the state of the economy or interest rates or the sub-prime market or whatever.
The thing to remember is that there are more ideas and opportunity today than there was yesterday. I don’t just mean gadgets either. Most new businesses that start do so because they’ve figured out a way to [...]
One of the fabled 4 U’s according to Michael Masterson’s copywriting course is ultra-specificity. The others are urgency, usefulness and unique in case you were wondering.
That’s the rule. Sometimes it’s appropriate to break the rules. The big question is how.
NLP breaks this rule by saying that if you leave certain things purposefully [...]
Here’s one more example of winning copy that works NLP into the ad.
I read this letter has been a control for 17 years. I’ve received it 3 times via email that I can remember. Here’s how it goes…
You look out your window, past your gardener, who is busily pruning the lemon, cherry, and [...]
I recently began negotiations with a potential client.
He was an agency and his website looked pretty good. He knew of Hopkins, Caples, AWAI, etc. I wasn’t going to have to educate him on direct marketing. Big plus.
From looking at his current landing page, I could tell he needed some real copywriting help. [...]
I was looking at Kimberly Seville’s lead for a recent Covenant House mailing. It’s a fundraising letter for a children’s shelter or orphanage or something.
It starts with a compelling therapeutic metaphor. Lots of uses of first person narrative. When you do that, people naturally project themselves into the role of that [...]
