Welcome back!
by Glenn Hughes
The tone of any particular piece of writing comes across as clearly as the nose on your face. Many times that I read a CV that has been written by someone who is fearful, I can tell immediately. The tone of writing comes across very quickly and turns off the reader so quickly that the CV gets rejected almost immediately even though nothing else is actually wrong with the document
You cannot help the way you feel about an event that is going on in your life. Feelings of desperation, despair, loneliness, etc. find a way of getting in to your subconscious mind and this definitely transmits through to the things you say and write about. One of the first things to do to resolve this issue is to understand it in the first place. Once you understand that your feelings definitely transmit into writing, you can start to do something about it
Just the simple fact of understanding that your feelings affect the way you come across in writing can help you get the results that you desire from your writing. For example, if you are at your best first thing in the morning, clearly it makes sense to write then. We all have some degree of flexibility in our schedule and choosing to write at the time when we are at our best and perhaps just planning when we are not so good
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Filed in Copywriting
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Tagged Business, career, Copywriting, cv, job, men, motivation, publishing, resume, self development, self;improvement, women, work, writing
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by Cherilyn Woodhouse
Marketing Specialists are more effective on websites than actual web designers.
Setting up an internet company? Not sure on how to start your online business? Then this article is for you! This article seeks to aid internet businessmen looking to start an online enterprise in choosing people to help and introduce them to the world of email marketing. It focuses on keeping substance over style in creating a website when hiring a professional to do it for you.
Let’s get started then! First up – DON’T HIRE A WEB DESIGNER. HIRE A MARKETING INTEGRATION SPECIALIST INSTEAD. A lot of starting up companies make the mistake of leaving their websites at the hands of web designers. Not to undermine the capabilities of web designers, but their sole concern is in creating a great image for the company. Their jobs are focused on creating a respectable and professional company face. Although a lot of web designers do great jobs at this, just as it is pointless and disappointing to suit up and have nowhere to go, a good-looking website is nothing without visitors. Here are some reasons a good copy writer or marketing integration specialist would do a better job than a web designer.
Cheaper Cost: Most web designers charge tens of thousands of US dollars to create a visual treat of a website, not to mention design a logo for your company. Whereas a marketing integration specialist would only charge a reasonable fee for the actual website design, and have the logo design outsourced to their partners.
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I’d been having issues upgrading the version and some plugins on this and other of my blogs. The automatic upgrade tool hadn’t been working. If you’re having the same issue and contemplating a manual upgrade, I have shortcut for you.
Turns out, there’s a plugin called InstantUpgrade. I’d been using it before WordPress started including that feature in their new versions. My experience has been that feature doesn’t always work. I’ve been several versions behind because I didn’t want to face the prospect of a manual install.
Here’s the way I finally upgraded automatically without using the WP tool. I can’t guarantee it will work for you. It worked on 7 blogs with different WP versions flawlessly and one more almost flawlessly (I can’t seem to access the Edit Posts page anymore): (Continued)
Many people in the marketing world are familiar with split testing. It’s the stuff Claude Hopkins wrote about in his book “Scientific Advertising” way back in 1923. Not as many are familiar with multivariate testing.
Split testing is testing version A versus version B. That’s about all you could do before the age of computers and the internet. You ran two different ads in similar periodicals to see which one did better. Of course back then, there were way to many variables to give you perfect results if it got close.
Now, one of the most perfect split testing operations is Google AdWords. Not only can you rotate A vs B, but you can test A vs B vs C… as far out as you care to write copy for.
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Chapter 16 is about the two ways to motivate people. Joe says you can either use pleasure or pain and that most marketers use pain.
He does note that he prefers to avoid putting more pain into the marketplace as his contribution to humanity. Even so, he gives us a couple of fairly well known sales models:
AIDA: Attention, interest, desire and action.
Problem, promise, proof and price.
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In chapter 14, Joe tells how he learned a lot about hypnotic writing from magic catalogs.
He tells the story of how he was interested in magic as a child and picked it back up as an adult.
Joe talks about how the catalogs sell the sizzle not the steak. They highlight the benefits rather than the features.
The chapter goes on to break down an ad for a magician pointing out credibility built, using scarcity, building value, appealing to your reader’s ego, preempting objections, building agreement, and associating with an image (in this case James Bond).
Joe must like secrets too. He says that one of his secrets is that the higher the product price, the more copy you’ll need. I really hope that’s not a secret to anyone calling themselves a marketer.
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by Jean Rennick
Articles are prized possessions of authors in the article distribution industry. These are services they offer that make their passion in writing worth saving. Writers earn from doing what they love to do but of course, this does not come without hard work. Making loads of articles is undeniably laborious. There were times when they just can’t squeeze anything out of their creative minds. Luckily, there are many ways to reuse content. Making another article from one is a good way to not torture oneself of thinking too much. Another is that, writers reuse content to expand already made ones. It maximizes the content and energy brought into the piece.
The internet is such a large virtual world to be working in. The amounts of information stored in its database can be considered as infinite. With more and more additions being made every day, I can say that there are a lot of competitions regarding articles. If not careful, many articles can be considered as duplicates with yours and that is not a good sign when it comes to catering to the clients’ needs. Writers must be good in spinning their written work as ways to reuse content because in this way, it can be difficult for search engines to detect. The internet database or search engines have a way of sorting published articles. If they locate an article with the same phrases or sentences as your articles then it will be spam and will not be available to target users.
Rewriting articles and spinning them are effective ways in recycling their substance. There are difficult steps in achieving good spun articles. One must be careful in constructing the new piece because there are cases that it might not be distinct from the original one. Doing it manually – writers must be keen in locating possible phrases or sentences that might consider both the articles as one and the same. They must have a skill in ensuring spun articles are effective and are noticeably dissimilar. So, authors must make sure that their rewritten articles are significantly different from each other. If not, that will become a problem in the future because the internet has a way of knowing how unique and how identical one article is from another.
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Last week I posted a letter I wrote for major publishers. If you’d like to see NLP copywriting techniques in action, go check it out.
Also, if you happen to know any of the major publishers or anyone else looking to hire a direct response copywriter with an NLP advantage, let me know that too at writing@louisrburns.com.
The letter is here:
www.louisrburns.com/writing
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People are fond of the quote stating that insanity is doing the same thing over and over again and expecting to get different results.
The hardest part is to figure out what you want that as a different result. Anyone can complain about something they don’t like.
After you figure out what you want, it’s simply about planning with the goal in mind. What resources do you lack for your outcome? What habits will make it happen?
Successful people develop certain habits. Unsuccessful people develop habits too. The difference is that successful people are deliberate about planning out the habits the want. Unsuccessful people get into a routine that keeps them busy but never accomplishing worthy goals.
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Chapter 13 of Joe’s “Hypnotic Writing” book is what he calls a controlled study in hypnotic writing.
There’s a before and after sales letter for an Emotional Freedom Technique (EFT) product.
I’ll post the headline and lead for both versions (original one first):
MONEY BEYOND BELIEF!
Moments from now, you could be transforming your relationship to money, creating greater freedom to attract as much of it as you desire!
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