Comments on: It’s not stage hypnosis

By: Shaun@matt felgate

Shaun@matt felgate — Tue, 12 Jan 2010 22:51:23 +0000

I just wanted to drop you a line and let you know that I really have enjoyed your well-written articles. I have bookmarked this site and will definitely be checking back for new posts

By: You Want A Real NLP Modeling Challenge? | Introducing and Mastering NLP

You Want A Real NLP Modeling Challenge? | Introducing and Mastering NLP — Wed, 30 Jul 2008 16:52:50 +0000

[...] I just posted a comment on Louis’s NLP Marketing Blog, where he mentions his soon-to-be released copywriting model. [...]

By: Louis

Louis — Tue, 29 Jul 2008 20:51:31 +0000

Steve,

I know creating a model of some of the greats was how Harlan Kilstein got his start in copywriting. He hosted a seminar along with David Gordon to share it back in February. I had something else going on and didn’t attend.

The sales letter for that seminar is at: http://www.nlpcopywriting.com/nlpmodeling.html. In scanning it again, it looks like he modeled John Carlton, David Deutsch, David Garfinkel, and Brian Keith Voiles. He may still be selling those DVDs. If so, the price was $1000 on that site.

I think some copywriting teachers have realized there’s more to it than just nuts and bolts how-to directions. I remember reading a post by Carlton sometime after that where he was hosting another conference and what he was describing sounded more like modeling.

If you want to see the rest of the pages Harlan has on that domain, search a common keyword you’d expect to be on each page. In Google, type in “copywriting site:http://www.nlpcopywriting.com” without the quotes.

There are a couple of folks that have worked with Kilstein and Gordon before on modeling here in the Austin NLP community. One of them mentioned that he’d done a copywriting model before too many years ago.

It sounds like there are lots of models out there but almost no one is making them publicly available much less actually promoting them as products. All the ones I’ve seen online are in the Experiential Array format and require you to know how to do the acquisition protocol yourself.

I just got the book, “Know How” that contains a number of models. Flipping through it, it looks like it’s set up in a self directed written workshop type of format.

By: Steve Bauer

Steve Bauer — Tue, 29 Jul 2008 20:04:40 +0000

Hey Louis,

Great to hear you’re making progress — actually, giving the final touches to your copywriting model.

A quick question since you’re the expert on the subject matter: do we actually have classic NLP models for copywriting?

Let me clarify this. Have you or any other modeler actually modeled a specific oustanding copywriter to distill the patterns found in his/her work?

This model would be similar to the Milton Model. I guess it could be the Carlton Model, the Halbert Model or the Fortin Model.

Do we have such a model?

Cheers!

Steve