http://www.louisrburns.com/four-essential-elements-in-almost-any-sales-copy/ NLP made simple for entrepreneurs Mon, 04 Apr 2011 05:09:07 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.louisrburns.com/four-essential-elements-in-almost-any-sales-copy/comment-page-1/#comment-1015 Makayla%9Gabriel Sun, 10 Jan 2010 08:23:58 +0000 http://www.louisrburns.com/?p=249#comment-1015 Real lovely, Far from all complications and definitions. thanks, nice input. Real lovely, Far from all complications and definitions. thanks, nice input.

]]> http://www.louisrburns.com/four-essential-elements-in-almost-any-sales-copy/comment-page-1/#comment-967 Julia%9Lucas Sun, 29 Nov 2009 10:11:14 +0000 http://www.louisrburns.com/?p=249#comment-967 Knowing is not enough; we must apply. Willing is not enough; we must do. Knowing is not enough; we must apply. Willing is not enough; we must do.

]]> http://www.louisrburns.com/four-essential-elements-in-almost-any-sales-copy/comment-page-1/#comment-519 David@SEM Labs Wed, 15 Apr 2009 16:01:10 +0000 http://www.louisrburns.com/?p=249#comment-519 Some useful ideas there. Personally, I like to construct copy in a different manner. Rather than thinking: How can I get as many conversions as possible? I will try to write copy that will convert the type of people I am interested in targeting. This is particularly useful when you are offering services as opposed to fixed price products. When offering services you are probably going to want to go up market. By targeting as many people as possible, you can often turn off the people with the most to spend. Some useful ideas there. Personally, I like to construct copy in a different manner. Rather than thinking: How can I get as many conversions as possible? I will try to write copy that will convert the type of people I am interested in targeting. This is particularly useful when you are offering services as opposed to fixed price products. When offering services you are probably going to want to go up market. By targeting as many people as possible, you can often turn off the people with the most to spend.

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