Every Word Matters

Several blogs were talking about words recently and I wanted to bring them to your attention. First off is A-List copywriter David Garfinkel. He showed how newspaper headlines can have drastically different interpretations just by how you read the same … Continue reading

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Embedded Commands in Forum Posts

There are several ways to format embedded commands. On a hard copy print, you have total control over how it turns out. Online, sometimes things render differently in their browser (like in Harlan’s golf letter). A forum is usually even … Continue reading

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NLP Copywriting 101 Finally Available

I released my online video, NLP Copywriting 101, on the Warriors Forum in their special offer area. If you’re interested in getting a copy, you’ll need to become a member there. I can’t guarantee I’ll release the video to the … Continue reading

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