If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I gave my copywriting model its first dry run today.
I have a friend who’s interested in learning copywriting so I gave him the model and walked him through the acquisition protocol using a little trance work.
We’ve had our share of [...]
I recently had a course member (Be a Hypnotic Writer) ask me the question I always used to ask:
“There’s so much stuff out there on being a freelance copywriter, where do I start?”
Here’s what I wrote back:
To go into business as a freelance copywriter, you need two main skills… the ability to write copy AND [...]
Now that I’ve finished creating the Be a Hypnotic Writer course AND Gordon and Dawes’ book on modeling, I’m ready for the next project.
I was thinking of modeling a few practice “hobby” interest exemplars first… like one of my friends who can listen to a song for the first time and play it almost immediately [...]
I finally did some housecleaning.
Now you can browse past posts according to the subject you’re interested in. I realized that some of the NLP examples would still be of interest especially to people new to this blog.
Now you can find everything more easily.
Recently, Bob Bly had a post commenting how one marketer had said the optimal price was so high that your customers complained.
I’d been wondering what to raise the price of my course to and commented on the article. Evidently Fred Gleeck has a model that info products should be worth 10X what the price is. [...]
Several blogs were talking about words recently and I wanted to bring them to your attention.
First off is A-List copywriter David Garfinkel. He showed how newspaper headlines can have drastically different interpretations just by how you read the same words. He was at Harlan’s NLP Copywriting seminar last fall too and mentions an NLP application. [...]
I’ve finally bit the bullet and set up an Aweber account.
Now you can sign up in the sidebar or pop-over if you’d like to be automatically notified every time a new entry is posted to this blog. Of course you can unsubscribe anytime.
Enjoy!
Steven Lohrenz recently posted on getting content rich backlinks .
It wouldn’t have caught my eye except a reader recently posted a comment and had "NLP" as their name. I thought that was strange but didn’t think much of it until I saw Steven’s explanation.
The deal is that you upload two plugins and then people can [...]
Most marketers know that stories are one of the best ways to draw people in.
In NLP, stories are much more complex and known as therapeutic metaphors. Now that I’ve pointed that out, you may be wondering what the difference is.
Stories are often used to create internal movies in the reader that convey certain emotions or [...]
As I mentioned previously, I’m converting my video into a series of lessons.
The first lesson is now available for download. I’m going to go back and reformat it so that it has a title page, table of contents, copyright, etc, but the content of the lesson will be the same.
In the meantime, I’ve posted that [...]
