Welcome back!In putting on the finishing touches to my copywriting model, I went ahead and upgraded my “Be A Hypnotic Writer” course based on what I’d learned. Specifically, I: Added a strategy checklist to tie everything together Added an audio to put your brain into a relaxed/flow alpha state Added an audio to put your [...]
I recently got my copy of MuVar 2009 which is James Brausch’s multivariate testing software. I find it really interesting that not may top copywriters do multivariate testing that I’m aware of. They’ll split test things but generally speaking they write one good letter and that’s that. I’m planning to install MuVar on my hypnoticwriter.org [...]
I got to the point where I was ready to create the brainwaves that will accompany my copywriting model. I’d previously downloaded the shareware program, Mind Sync. Following the directions, I created a track. When I went to save it, it gave me some strange message saying it couldn’t find the file so could save [...]
Although I’ve been pretty swamped between my involvement in Toastmasters and freelancing lately, I’ve still been thinking about the next matrix learning titles. I recently finished viewing a DVD course put out by Target Focus Training (TFT) called, “Surviving the Most Critical 5 Seconds of Your Life.” It occurred to me as I was watching [...]
I’ve started writing the script for the dual induction that will act as the acquisition protocol for the direct response copywriter model I created. In outlining that script, I took several things into consideration: Scripts from Paraliminal recordings The acquisition protocol from Expanding Your World by Dawes and Gordon The New Behavior Generator protocol from [...]
From the feedback I’ve been getting, I’ve realized that most folks are still skeptical about hypnotic or NLP copywriting… and I can’t blame them. Rarely does a month go by that some marketing guru is saying how hypnotic writing is a scam or doesn’t work. What I’ve never seen though is a discussion on any [...]
Here’s an update on what I’ve been doing recently: On August 4th I met with some veteran modelers. By that, I mean these guys made their living modeling as management consultants for a number of years. I’d asked them to review the copywriting model I created. I got some really good feedback about tightening it [...]
I gave my copywriting model its first dry run today. I have a friend who’s interested in learning copywriting so I gave him the model and walked him through the acquisition protocol using a little trance work. We’ve had our share of political discussions in the past. When I asked him if he wanted me [...]
I recently had a course member (Be a Hypnotic Writer) ask me the question I always used to ask: “There’s so much stuff out there on being a freelance copywriter, where do I start?” Here’s what I wrote back: To go into business as a freelance copywriter, you need two main skills… the ability to [...]
Now that I’ve finished creating the Be a Hypnotic Writer course AND Gordon and Dawes’ book on modeling, I’m ready for the next project. I was thinking of modeling a few practice “hobby” interest exemplars first… like one of my friends who can listen to a song for the first time and play it almost [...]
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