Specifically, Eban talks about “moving the free line.” The idea is that you give away your best stuff for free. Then people realize how good it is and want to buy the full version.

So now the first lesson of “Be A Hypnotic Writer” free. If you want to read about it or get it, go to:

http://hypnoticwriter.org

Also, I’m thinking of doing a blog book club if such a thing exists. Anyone want to re-read Joe Vitale’s book Hypnotic Writing with me? In any event, I’ll read a chapter or two each week and post my comments. If you don’t have time to read it and only want to follow along, that’s cool too.

Last update: I’ve realized the picture I had in the sidebar wasn’t very much like what I currently look like. I don’t have a current picture of me at the lake or anything so I took a clip from a speech I gave presenting the model I created on how to do violence (it’s related to self defense).

Here’s the first, current cover I designed for “Be a Hypnotic Writer”:

And after learning modeling, here’s what I’ve come up with:

(Click for full size and check out the trail of sparks following the pen)

I’ll be uploading the new cover to Kunaki in the not too distant future. Everything else about the course will remain the same. If you got the original cover, you got vintage. Feel free to make fun of me for a terrible cover if we ever meet.

I’ll also be updating the Copywriter’s Mind cover as well. Both will be on the landing page for the graphic design product. Realize too that if you’re new to copywriting, that product will allow you to make this kind of dramatic improvement in that area as well.

You may have noticed on the new url on the second cover. It’s my intention to start another site specifically for new ability products like the passion one I have for free download. Some of the upcoming products aren’t really marketing related so I figured I’d have a new site for those.

If you’d like to get Graphic Designer’s Mind (the graphic design model I used to make this improvement), watch this blog in the upcoming couple of weeks or so. There will be a 24 hour special release price. Sign up to be notified if you haven’t already.

This model is how to be passionate about something which was done by David Gordon. He gave me permission to use it in this free program.

I wanted this program to be free to give an example of what these products are like. They’re essentially hybrid combinations of Paraliminals(TM) and NLP modeling. Whereas Paraliminals(TM) are mostly hypnotic suggestions and personal improvement topics, my products are actual abilities like copywriting, graphic design, being good at math, etc.

Paraliminals(TM) are endorsed by such business and motivational leaders as Jack Canfield, Tony Robbins, Ken Blanchard, Harvey MacKay, Brian Tracy, Tom Hopkins and Steve Pavlina.

Using my new graphic design ability, I’m going to go back and redesign the cover art on my other two products. They’re actually pretty bad right now but that was the best I knew how to do at the time. I’ll post before and after pictures. That can also serve as a testimonial of sorts.

If you’d like to learn to be more passionate about something, download “Passionate Heart” here:

http://www.louisrburns.com/passion/

Of course I’d mark out the intended message the same way you’d do with embedded commands… very discretely.

Rather than try to explain it, I’ll let Steve G Jones who I heard about it from do so:

NLP Analog (Analogue) Marking Explained

The writer then commented that since most people won’t ever know, that fellow "magicians" should sit back and enjoy the show rather than point out how it was done. The blog isn’t open to comments or trackbacks so I won’t bother naming names.

If we were all in the business of entertaining audiences, I’d completely agree. Even if we were all copywriters and wanted to keep our best persuasive tactics to ourselves, I might still be inclined to agree. Fact is, my goal here is to teach NLP Copywriting to as many entrepreneurs as want to learn.

I’ve posted on these themes before. The first was When to give away the farm in information products . I followed that up recently with Death of the Layman .

Then there’s seeming inherent contradiction in having a blog on NLP advertising but then getting upset when someone else teaches on it too. The writer didn’t link to anything so I’m only assuming what he’s talking about. Harlan Kilstein is the most vocal anti-obvious proponent I’m guessing.

As far as being too obvious goes, you just have to test it. Every market is different. What worked yesterday won’t work as well tomorrow. Richard Bandler (or was it John LeValle?) said that you don’t know how far you can push until you’ve been kicked out of someone’s office. So test and push and balance that with the core values of your business. See what happens. Maybe Harlan will rip pages out of your book on YouTube.

One of the presuppositions of NLP is that there is no failure, only feedback. I hope the writer of the post above doesn’t feel like I’m picking on him as a person. We’ve never met. I’m sure if we did, there’d be some interesting conversation to be had. He probably realizes the not-so-secret tactic of gaining interest by stirring up controversy… not that that was my original intention. Maybe we can start a running feud… like a wizards’ duel.

And in the spirit of exposing secrets (and lobbing another lightning bolt), another thing I noticed on the writer’s product page was that he makes the statement that he’s assuming all the readers already know NLP. If that were a valid assumption, why would you still be obvious about your uses of it? It seems like you’d want to write a more subtle letter to fellow magicians. I actually shared a few comments on that sales letter in a previous post .

If you’d like to learn more about being an NLP Copywriting magician (or watch more detailed critiques of uses of NLP in copy), watch for my upcoming video.

Here are the links:

• www.overnight-copy.com/Samples.html
• Steal This Book on Google Books (The irony kills me)

Discover A Rare Marketing Opportunity Shared… Scientifically Install Ignored Tactics For a Surprising Income Result!

To find the unique opportunity facing your company… read on.

Tuesday 8:35 AM

Good morning Advertising Professional,

You’re on the hunt.

You stalk your prey. As you press through the corporate jungle, you can smell him. You see his footprints. You can feel his presence nearby.

You may be wondering who this prey is. You may already realize… depending on your company’s position, it could either be a client or a copywriter.

You’re probably wondering why it would be one of those two strange birds.

The simple fact is that you either want more work or you have too much. I’m wondering how surprised you would be to find that these two prey can be traced back to a single species… a philosopher’s stone of sorts.

If you’re hunting for more work, the methodical direct response copywriter can work his magic and bring more clients to you. It will be like shooting fish in a barrel. Your people can go right to work on the accounts.

If you have too much work, a direct response copywriter can attract the creative talent you need or prepare compelling copy himself.

Maybe you’re beginning to see how such a person could help seize upon any opportunity… turning lead into gold… take advantage of each opportunity.

Perhaps you can see why it’s imperative to find an individual of this caliber before the competition. Let the magic work for you instead.

You could have price concerns. That’s okay. I’m looking for long term relationships. I want to make sure you get a price you’re happy with. Test me with a small project if you like.

You’re likely noticing that the postcard and this page is nearly all words. That’s my specialty. If graphics is your strong point, we might make a good team.

You may want to protect the password to this site with your life. Careers may rise or fall on it.

Hungry clients could be induced by your offer and take action. Or they’ll be seeing your competition’s name. It’s up to you.

I’m wondering how happy you might be starting to get realizing that a surprising career opportunity is shared here…  and how long before you’ll pick up the phone.

I might as well tell you that more than a few large advertising companies in Austin got the password too. If you’re the last one to call, I can’t guarantee you’ll be helped.

If you’re ready to explore this unique opportunity, call the number below:

512.698.6673

This is my personal cell phone so you’ll need to tell me why you’re calling.

If you’d like to see more samples of the magic, click below:

www.louisrburns.com