Welcome back!I recently got my copy of MuVar 2009 which is James Brausch’s multivariate testing software. I find it really interesting that not may top copywriters do multivariate testing that I’m aware of. They’ll split test things but generally speaking they write one good letter and that’s that. I’m planning to install MuVar on my [...]
I got to the point where I was ready to create the brainwaves that will accompany my copywriting model. I’d previously downloaded the shareware program, Mind Sync. Following the directions, I created a track. When I went to save it, it gave me some strange message saying it couldn’t find the file so could save [...]
Although I’ve been pretty swamped between my involvement in Toastmasters and freelancing lately, I’ve still been thinking about the next matrix learning titles. I recently finished viewing a DVD course put out by Target Focus Training (TFT) called, “Surviving the Most Critical 5 Seconds of Your Life.” It occurred to me as I was watching [...]
I’ve started writing the script for the dual induction that will act as the acquisition protocol for the direct response copywriter model I created. In outlining that script, I took several things into consideration: Scripts from Paraliminal recordings The acquisition protocol from Expanding Your World by Dawes and Gordon The New Behavior Generator protocol from [...]
I mentioned in an earlier post that I’d explain what Holosync and Paraliminals are. Of the “syncs” I’ve heard of Holosync, Hemisync, Brainsync and Mindsync. None of the links below are affiliate links. Holosync: brain wave exercises that take your brain into deeper and deeper delta brain waves as you progress through the program. The [...]
From the feedback I’ve been getting, I’ve realized that most folks are still skeptical about hypnotic or NLP copywriting… and I can’t blame them. Rarely does a month go by that some marketing guru is saying how hypnotic writing is a scam or doesn’t work. What I’ve never seen though is a discussion on any [...]
Here’s an update on what I’ve been doing recently: On August 4th I met with some veteran modelers. By that, I mean these guys made their living modeling as management consultants for a number of years. I’d asked them to review the copywriting model I created. I got some really good feedback about tightening it [...]
I recently had a course member (Be a Hypnotic Writer) ask me the question I always used to ask: “There’s so much stuff out there on being a freelance copywriter, where do I start?” Here’s what I wrote back: To go into business as a freelance copywriter, you need two main skills… the ability to [...]
Now that I’ve finished creating the Be a Hypnotic Writer course AND Gordon and Dawes’ book on modeling, I’m ready for the next project. I was thinking of modeling a few practice “hobby” interest exemplars first… like one of my friends who can listen to a song for the first time and play it almost [...]
I’ve been asked a couple of times how to get started in copywriting and NLP. If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps: Study the masters Copy out successful letters Build a swipe file Practice on low risk [...]
Get the copywriting model I created FREE when you subscribe to my Insider's List