Welcome back!I haven’t posted for a while due to moving across town, a couple of different work projects and getting married. A couple of customers of my “Be A Hypnotic Writer” Course have let me know about a few broken links and other errors that I’ve gone back and now fixed. I also created a [...]
Many people in the marketing world are familiar with split testing. It’s the stuff Claude Hopkins wrote about in his book “Scientific Advertising” way back in 1923. Not as many are familiar with multivariate testing. Split testing is testing version A versus version B. That’s about all you could do before the age of computers [...]
After testing both methods for a while, I’ve decided to switch my “Be A Hypnotic Writer” course back to the fixed term membership delivery method. Eban Pagan is having a info product course launch this week and some of his free materials have inspired me to revisit how I do products. If you haven’t seen [...]
Due to inquiries, I’ve decided to offer more services for people who want more or less than the do-it-yourself Hypnotic Writer Home Study Course. If you’d like more than the course alone, now you can get hypnotic writing coaching and hypnotic writing critiques. The coaching will include the course, a review of all assignments, email [...]
Graphic Designer’s Mind is now available for purchase. For the next 24 hours, the price will be $15. After that, the regular price will be $35. While the results you’ll get are worth much more than $35, I wanted to price these products (I’m calling them Ability Widgets) in line with Paraliminals which are $30 [...]
The graphic design product will be coming out within a week or so. After giving it some more thought, I realized that my modeling products are most like Paraliminals in nature. The main difference of course is that mine are abilities rather than subjective qualities like self esteem. Even so, Paraliminals sell for $30 each. [...]
I think I can credit about 80% of what I’ve learned about online business to James Brausch and his more recent Diego Norte incarnation. It was his blog that finally convinced me to shift my focus from copywriting to product creation. These have been my experiences so far: I’ve followed his blog(s) for approaching 2 [...]
It’s be a little while since my last post. If you were wondering what happened to me, I was chairing a Toastmasters District Conference. As chair, I took a large role in the marketing as you can imagine. Our typical attendance over the past few years has been 80-100 people. Most of those conference lost [...]
The copywriting model is finally available. I’m going to be selling it for $100 but for the next 24 hours you can buy it for $35. That’s my way of thanking you for reading this blog. If you missed the discussion below, I used David Gordon’s NLP modeling protocol (enhanced by some other modelers) to [...]
In putting on the finishing touches to my copywriting model, I went ahead and upgraded my “Be A Hypnotic Writer” course based on what I’d learned. Specifically, I: Added a strategy checklist to tie everything together Added an audio to put your brain into a relaxed/flow alpha state Added an audio to put your brain [...]
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