If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!From the feedback I’ve been getting, I’ve realized that most folks are still skeptical about hypnotic or NLP copywriting… and I can’t blame them.
Rarely does a month go by that some marketing guru is saying how hypnotic writing is a [...]
Here’s an update on what I’ve been doing recently:
On August 4th I met with some veteran modelers. By that, I mean these guys made their living modeling as management consultants for a number of years. I’d asked them to review the copywriting model I created.
I got some really good feedback about tightening it up and [...]
I recently had a course member (Be a Hypnotic Writer) ask me the question I always used to ask:
“There’s so much stuff out there on being a freelance copywriter, where do I start?”
Here’s what I wrote back:
To go into business as a freelance copywriter, you need two main skills… the ability to write copy AND [...]
Now that I’ve finished creating the Be a Hypnotic Writer course AND Gordon and Dawes’ book on modeling, I’m ready for the next project.
I was thinking of modeling a few practice “hobby” interest exemplars first… like one of my friends who can listen to a song for the first time and play it almost immediately [...]
I switched the price to a one time $300 instead of the subscription service. If you read the previous post on how much went into the course you’ll probably agree it’s still a bargain.
The other thing that’s changed is that you now have a money back AND "includes everything" guarantees. The money back means you [...]
Recently, Bob Bly had a post commenting how one marketer had said the optimal price was so high that your customers complained.
I’d been wondering what to raise the price of my course to and commented on the article. Evidently Fred Gleeck has a model that info products should be worth 10X what the price is. [...]
Several blogs were talking about words recently and I wanted to bring them to your attention.
First off is A-List copywriter David Garfinkel. He showed how newspaper headlines can have drastically different interpretations just by how you read the same words. He was at Harlan’s NLP Copywriting seminar last fall too and mentions an NLP application. [...]
Most marketers know that stories are one of the best ways to draw people in.
In NLP, stories are much more complex and known as therapeutic metaphors. Now that I’ve pointed that out, you may be wondering what the difference is.
Stories are often used to create internal movies in the reader that convey certain emotions or [...]
As I mentioned previously, I’m converting my video into a series of lessons.
The first lesson is now available for download. I’m going to go back and reformat it so that it has a title page, table of contents, copyright, etc, but the content of the lesson will be the same.
In the meantime, I’ve posted that [...]
I upgraded to the newest version of WordPress today. With the InstantUpgrade widget, it was a piece of cake… especially since I maintain 3 different blogs. One click (after backing up) and I was done.
More importantly, I’ve nailed down the 12 topics I plan to use for the NLP Copywriting course I’m developing. Each lesson [...]
