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Category Archives: Personal

Adventures in Homelessness Mindsets

Welcome back!I’m a regular reader of around 20 different blogs. One of my favorites is James Brausch. James posted a challenge entitled, “A Mindset Challenge.” He’s challenging folks to interact with homeless folks and do something like give them some socks and report back their experience. It reminds me of 2 stories: During college, I [...]

Crystallized Words Resonating in the Heart

I’ve wondered why some words perform statistically better than others. Why is “know” statistically terrible but “realize” is okay and “be aware of” is outstanding? One theory I have has to do with water crystals. Dr Emoto experimented with words attached to samples of water. He then froze the water and took pictures of the [...]

Welcome and Good Morning

Why welcome AND good morning? This blog is dedicated toward better copywriting and life. There’s a tool that I’ll tell you about later describe in an upcoming post that can tell you with a high degree of certainty whether the words you choose are statistically profitable or not. You can change things like I just [...]