Welcome back!In many marketing discussion we hear that you must connect with your audience. You must enter the conversation taking place in your customer’s mind. I’d like to add that your ability to connect with an audience is directly related to connect with yourself and your own experience. Here are some examples of what I [...]
Other people will appreciate your value to the degree that you appreciate it yourself. When you think of sales, marketing or persuasion, what comes to mind? Do you get excited about the value you’ll get to share with people or are you worried they’ll think you’re just a pushy sales person? What’s behind that concern? [...]
I think I can credit about 80% of what I’ve learned about online business to James Brausch and his more recent Diego Norte incarnation. It was his blog that finally convinced me to shift my focus from copywriting to product creation. These have been my experiences so far: I’ve followed his blog(s) for approaching 2 [...]
Over a year ago, I posted an ad to Craigslist for a roommate. I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one of the current residents. Since then, I’ve learned what I know about hypnotic writing. I [...]
I don’t know where this came from but it’s pretty hypnotic: Click on the video to send it to your friends or make your own.
Sorry I let it go almost 2 weeks without posting. I had a birthday weekend and my major volunteer effort – Toastmasters – started a new year. I’ve got a club and a district officer role this time around and it all came down at the same time. When I told one of our new [...]
Over the weekend I got to announce the Toastmasters District Fall Conference since I’m chairing it. I only had a few hours until I was to make the announcement (due to procrastination on my part) and most of that time was already accounted for in other events. I decided to throw some patterns in there [...]
I’ve been asked a couple of times how to get started in copywriting and NLP. If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps: Study the masters Copy out successful letters Build a swipe file Practice on low risk [...]
In planning for an upcoming Toastmasters conference, I’ve met a number of NLP trainers. The idea was to get speakers who could deliver some real value to our members. I know NLP can do that. After listening to 3 different NLP trainers, only one seemed suitable for our conference. It turns out he happened to [...]
This post doesn’t pertain to NLP or marketing per se. I was preparing for a speech I gave at my Toastmasters meeting yesterday. I started to make a list of all the jobs or businesses I’ve had that I’ve been compensated for one way or another. Since this list is so long, I’ll bold the [...]
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