NLP Examples | Daily Small Business Ideas

International Living’s 17 year control NLP copywriting case study

Posted on November 5, 2007 by admin

Here’s one more example of winning copy that works NLP into the ad. I read this letter has been a control for 17 years. I’ve received it 3 times via email that I can remember. Here’s how it goes… You … Continue reading →

A Covert Example of NLP in Copywriting

Posted on October 8, 2007 by admin

I was looking at Kimberly Seville’s lead for a recent Covenant House mailing. It’s a fundraising letter for a children’s shelter or orphanage or something. It starts with a compelling therapeutic metaphor. Lots of uses of first person narrative. When … Continue reading →

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International Living’s 17 year control NLP copywriting case study

A Covert Example of NLP in Copywriting