Welcome back!Some people might be concerned that deliberately using NLP in their marketing might be too manipulative. The simple fact of the matter is that NLP is an organized way of describing all communication that goes on between people. Take presuppositions for example. Presuppositions are things that have to be true for your communication to [...]
As I mentioned previously, I’m converting my video into a series of lessons. The first lesson is now available for download. I’m going to go back and reformat it so that it has a title page, table of contents, copyright, etc, but the content of the lesson will be the same. In the meantime, I’ve [...]
There are several ways to format embedded commands. On a hard copy print, you have total control over how it turns out. Online, sometimes things render differently in their browser (like in Harlan’s golf letter). A forum is usually even more limited in formatting. There are specific colors and text sizes available. For my video [...]
I saw an auto insurance commercial the other day. The opening was this person sitting in an office saying, "At ABC Insurance, we know how it is. That’s why we [blah, blah, blah]." I thought, huh. The image advertisers are trying to use NLP deletion. Not a bad first attempt. I don’t think it worked [...]
In preparing my video, I found that you can see many of Harlan Kilstein’s sales letters online. Here are the links: www.overnight-copy.com/Samples.html Steal This Book on Google Books (The irony kills me)
Kenrick Cleveland recently posted on presuppositions. [Quick quiz: how many presuppositions can you find in the title and that first sentence? I count 5 different ones off the top of my head. I put my answer at the bottom.] His article is worth checking out at http://blog.maxpersuasion.com/i-presuppose-so/ I’d add something to his first example. Go [...]
Here’s a video that Harlan posted a little while back. It’s actually the same video twice so it’s only about 3 minutes. I think I mentioned it before if I recall correctly. http://www.youtube.com/v/sBbO3y9P7DE What he doesn’t tell you in the video (and I hadn’t mentioned) is why nominalization takes the power out of a word. [...]
One reader asked if I recommended a specific resource on NLP. As far as I can tell, Harlan Kilstein is the only one teaching NLP copywriting well. There are a number of people who are practicing it covertly but not teaching. There are a number of NLP practitioners who are teaching the spoken variety thinking [...]
Harlan Kilstein posted a couple of videos today. They’re both worth watching. You can sign up for his mailing list on the first one. The first is his commentary on a copywriting book and how NLP is addressed: http://www.nlpcopywriting.com/nlp14.html The second is a little longer where Harlan goes through all of his old weight loss [...]
One of the fabled 4 U’s according to Michael Masterson’s copywriting course is ultra-specificity. The others are urgency, usefulness and unique in case you were wondering. That’s the rule. Sometimes it’s appropriate to break the rules. The big question is how. NLP breaks this rule by saying that if you leave certain things purposefully vague, [...]
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