If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I’ve recently noticed a number of situations in which things were noticeably framed in the affirmative.
If you have the option, it’s usually better to tell people what they can do rather than can’t. Here are 3 examples:
I was just reading [...]
Over a year ago, I posted an ad to Craigslist for a roommate.
I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one of the current residents.
Since then, I’ve learned what I know about hypnotic writing. I only went [...]
Harlan sent an email the other day talking about hypnotic headlines.
He said the following headline had at least 8 presuppositions:
How Many Of These Secret Thai Chicken Recipes Have You Tasted So Far?
See how many you can find before you look at the way I unpack it…
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There are such things as recipes.
There are more than one [...]
Over the weekend I got to announce the Toastmasters District Fall Conference since I’m chairing it.
I only had a few hours until I was to make the announcement (due to procrastination on my part) and most of that time was already accounted for in other events.
I decided to throw some patterns in there anyway just [...]
Some people might be concerned that deliberately using NLP in their marketing might be too manipulative.
The simple fact of the matter is that NLP is an organized way of describing all communication that goes on between people.
Take presuppositions for example. Presuppositions are things that have to be true for your communication to make sense.
If you [...]
As I mentioned previously, I’m converting my video into a series of lessons.
The first lesson is now available for download. I’m going to go back and reformat it so that it has a title page, table of contents, copyright, etc, but the content of the lesson will be the same.
In the meantime, I’ve posted that [...]
There are several ways to format embedded commands.
On a hard copy print, you have total control over how it turns out. Online, sometimes things render differently in their browser (like in Harlan’s golf letter).
A forum is usually even more limited in formatting. There are specific colors and text sizes available.
For my video release, I looked [...]
I saw an auto insurance commercial the other day.
The opening was this person sitting in an office saying, "At ABC Insurance, we know how it is. That’s why we [blah, blah, blah]."
I thought, huh. The image advertisers are trying to use NLP deletion. Not a bad first attempt. I don’t think it worked though. Here’s [...]
In preparing my video, I found that you can see many of Harlan Kilstein’s sales letters online.
Here are the links:
www.overnight-copy.com/Samples.html
Steal This Book on Google Books (The irony kills me)
Kenrick Cleveland recently posted on presuppositions.
[Quick quiz: how many presuppositions can you find in the title and that first sentence? I count 5 different ones off the top of my head. I put my answer at the bottom.]
His article is worth checking out at http://blog.maxpersuasion.com/i-presuppose-so/
I’d add something to his first example. Go read it first [...]
