Welcome back!A few days ago, Harlan Kilstein (NLP Copywriting guru) asked his mailing list what we thought he was doing in a particular email he sent. What follows below is the original email, his selected best response, my comments on that response, and my response. I’m still plugging away at the tiny house (see the [...]
Last week I posted a letter I wrote for major publishers. If you’d like to see NLP copywriting techniques in action, go check it out. Also, if you happen to know any of the major publishers or anyone else looking to hire a direct response copywriter with an NLP advantage, let me know that too [...]
In my last post, I referred to a sales letter that was making a blatant mistake of trying to do in writing what only works (if at all) spoken. I’m going to show you the whole thing now so you can see for yourself. The reason I didn’t go into depth last time was that [...]
One of the fundamental mistakes people make when trying out hypnotic writing is to assume that something you SAY works the same as something you WRITE.
There’s an NLP Practitioner/copywriter who periodically posts different written patterns. Typically, I feel like he’s overstating the case or violates the intent of hypnotic writing which is to be elegant in your persuasion. He doesn’t allow comments or I would have posted there. His loss, your gain. He posted on Asking Obvious Questions to Plant [...]
It’s be a little while since my last post. If you were wondering what happened to me, I was chairing a Toastmasters District Conference. As chair, I took a large role in the marketing as you can imagine. Our typical attendance over the past few years has been 80-100 people. Most of those conference lost [...]
I’ve recently noticed a number of situations in which things were noticeably framed in the affirmative. If you have the option, it’s usually better to tell people what they can do rather than can’t. Here are 3 examples: I was just reading an e-book titled, “The Top Ten Secrets of Instant Wealth” by Salad Seminars [...]
Over a year ago, I posted an ad to Craigslist for a roommate. I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one of the current residents. Since then, I’ve learned what I know about hypnotic writing. I [...]
Harlan sent an email the other day talking about hypnotic headlines. He said the following headline had at least 8 presuppositions: How Many Of These Secret Thai Chicken Recipes Have You Tasted So Far? See how many you can find before you look at the way I unpack it… ***********************************************
Over the weekend I got to announce the Toastmasters District Fall Conference since I’m chairing it. I only had a few hours until I was to make the announcement (due to procrastination on my part) and most of that time was already accounted for in other events. I decided to throw some patterns in there [...]
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