Welcome back!Last week I posted a letter I wrote for major publishers. If you’d like to see NLP copywriting techniques in action, go check it out.
-
-
Get the copywriting model I created FREE when you subscribe to my Insider's List
Category Archives: NLP Examples
Review of Jonathan Royal’s NLP Course
Monday, June 1, 2009
In my last post, I referred to a sales letter that was making a blatant mistake of trying to do in writing what only works (if at all) spoken. I’m going to show you the whole thing now so you can see for yourself.
Don’t Try Hypnotic Writing Like This
Friday, May 29, 2009
One of the fundamental mistakes people make when trying out hypnotic writing is to assume that something you SAY works the same as something you WRITE.
Question Calibration Case Study
Monday, February 2, 2009
There’s an NLP Practitioner/copywriter who periodically posts different written patterns.
Typically, I feel like he’s overstating the case or violates the intent of hypnotic writing which is to be elegant in your persuasion. He doesn’t allow comments or I would have posted there. His loss, your gain.
Conference and Next Model
Thursday, November 20, 2008
It’s be a little while since my last post. If you were wondering what happened to me, I was chairing a Toastmasters District Conference.
When the Glass is One Tenth Full
Monday, August 4, 2008
I’ve recently noticed a number of situations in which things were noticeably framed in the affirmative.
A Hypnotic Roommate Ad
Monday, July 21, 2008
Over a year ago, I posted an ad to Craigslist for a roommate.
I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one of the current residents.
Unpacking a hypnotic headline
Wednesday, July 16, 2008
Harlan sent an email the other day talking about hypnotic headlines.
He said the following headline had at least 8 presuppositions:
Trying NLP out in a Speech
Tuesday, June 3, 2008
Over the weekend I got to announce the Toastmasters District Fall Conference since I’m chairing it.
I only had a few hours until I was to make the announcement (due to procrastination on my part) and most of that time was already accounted for in other events.
Have you noticed NLP is everywhere?
Friday, May 2, 2008
Some people might be concerned that deliberately using NLP in their marketing might be too manipulative.