If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Last week I posted a letter I wrote for major publishers. If you’d like to see NLP copywriting techniques in action, go check it out.
In my last post, I referred to a sales letter that was making a blatant mistake of trying to do in writing what only works (if at all) spoken. I’m going to show you the whole thing now so you can see for yourself.
One of the fundamental mistakes people make when trying out hypnotic writing is to assume that something you SAY works the same as something you WRITE.
There’s an NLP Practitioner/copywriter who periodically posts different written patterns.
Typically, I feel like he’s overstating the case or violates the intent of hypnotic writing which is to be elegant in your persuasion. He doesn’t allow comments or I would have posted there. His loss, your gain.
It’s be a little while since my last post. If you were wondering what happened to me, I was chairing a Toastmasters District Conference.
I’ve recently noticed a number of situations in which things were noticeably framed in the affirmative.
Over a year ago, I posted an ad to Craigslist for a roommate.
I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one of the current residents.
Harlan sent an email the other day talking about hypnotic headlines.
He said the following headline had at least 8 presuppositions:
Over the weekend I got to announce the Toastmasters District Fall Conference since I’m chairing it.
I only had a few hours until I was to make the announcement (due to procrastination on my part) and most of that time was already accounted for in other events.
Some people might be concerned that deliberately using NLP in their marketing might be too manipulative.
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