If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I’ve been asked a couple of times how to get started in copywriting and NLP.
If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps:
Study the [...]
At Harlan’s NLP Copywriting II seminar (I didn’t attend), he said he was going to teach people to model their audience.
He also said he’d modeled someone without their knowledge.
The notes of that modeling are here:
http://www.experiential-dynamics.org/models/tkilstein.htm
http://www.experiential-dynamics.org/models/kilstein.htm
Recently, Steve Bauer posted on what’s required to model people . He said you can’t model people you’ve never met.
Given those [...]
In spoken NLP the idea is to figure out people’s preferred submodalities (visual, auditory, etc) and then craft your language to match that.
In writing, unless you’re writing a therapeutic metaphor for an individual, you don’t know the preferred submodalities of your readers. How do you deal with that?
Does the modality of reading matter? Initially I’d [...]
Several blogs were talking about words recently and I wanted to bring them to your attention.
First off is A-List copywriter David Garfinkel. He showed how newspaper headlines can have drastically different interpretations just by how you read the same words. He was at Harlan’s NLP Copywriting seminar last fall too and mentions an NLP application. [...]
Some people might be concerned that deliberately using NLP in their marketing might be too manipulative.
The simple fact of the matter is that NLP is an organized way of describing all communication that goes on between people.
Take presuppositions for example. Presuppositions are things that have to be true for your communication to make sense.
If you [...]
Most marketers know that stories are one of the best ways to draw people in.
In NLP, stories are much more complex and known as therapeutic metaphors. Now that I’ve pointed that out, you may be wondering what the difference is.
Stories are often used to create internal movies in the reader that convey certain emotions or [...]
I was pleasantly surprised to see the results of James Brausch’s testing on bullets versus paragraphs.
I’ve often felt that leading with bullets intuitively felt more appropriate. Clayton Makepeace often does it and it makes a lot of sense. Check out this sales letter he has up. After you read the headline, you can read some [...]
As I mentioned previously, I’m converting my video into a series of lessons.
The first lesson is now available for download. I’m going to go back and reformat it so that it has a title page, table of contents, copyright, etc, but the content of the lesson will be the same.
In the meantime, I’ve posted that [...]
One thing I’ve noticed since having begun studying NLP is that very few people here in the USA have ever heard of NLP.
If you look at NLP trainers, many of them have taken to making up other names for it. Bandler has Persuasion Engineering . Tony Robbins doesn’t mention it much except that he had [...]
There are several ways to format embedded commands.
On a hard copy print, you have total control over how it turns out. Online, sometimes things render differently in their browser (like in Harlan’s golf letter).
A forum is usually even more limited in formatting. There are specific colors and text sizes available.
For my video release, I looked [...]
