Silly me. For all the writing in visual, auditory or kinesthetic language I’ve been doing, I didn’t realize that you can also write in auditory digital. I knew it was the internal dialogue modality and the downward right eye accessing … Continue reading
I’ve posted before on the modality of reading. The reason it matters is because if you’re writing persuasive copy, you want to know how it’s affecting your reader. Is it visual because he’s using his eyes to take it in? … Continue reading
I recently had a course member (Be a Hypnotic Writer) ask me the question I always used to ask: “There’s so much stuff out there on being a freelance copywriter, where do I start?” Here’s what I wrote back: To … Continue reading
Last week I attended a Hypnosis MeetUp group. After some explanation we broke up into groups to practice putting each other into trance. As newbies, we have a long way to go in calibrating our paces. Even though my partner … Continue reading
Since I didn’t take the practitioner courses, I’ve been learning NLP on my own. I realized that I could benefit from being able to practice NLP in persuading people in person as well so I joined a couple of local … Continue reading
I’ve been asked a couple of times how to get started in copywriting and NLP. If you Google “getting started copywriting” you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps: … Continue reading
At Harlan’s NLP Copywriting II seminar (I didn’t attend), he said he was going to teach people to model their audience. He also said he’d modeled someone without their knowledge. The notes of that modeling are here: http://www.experiential-dynamics.org/models/tkilstein.htm http://www.experiential-dynamics.org/models/kilstein.htm Recently, … Continue reading
In spoken NLP the idea is to figure out people’s preferred submodalities (visual, auditory, etc) and then craft your language to match that. In writing, unless you’re writing a therapeutic metaphor for an individual, you don’t know the preferred submodalities … Continue reading
Several blogs were talking about words recently and I wanted to bring them to your attention. First off is A-List copywriter David Garfinkel. He showed how newspaper headlines can have drastically different interpretations just by how you read the same … Continue reading
Some people might be concerned that deliberately using NLP in their marketing might be too manipulative. The simple fact of the matter is that NLP is an organized way of describing all communication that goes on between people. Take presuppositions … Continue reading