If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I gave my copywriting model its first dry run today.
I have a friend who’s interested in learning copywriting so I gave him the model and walked him through the acquisition protocol using a little trance work.
We’ve had our share of [...]
Harlan sent an email the other day talking about hypnotic headlines.
He said the following headline had at least 8 presuppositions:
How Many Of These Secret Thai Chicken Recipes Have You Tasted So Far?
See how many you can find before you look at the way I unpack it…
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There are such things as recipes.
There are more than one [...]
Silly me.
For all the writing in visual, auditory or kinesthetic language I’ve been doing, I didn’t realize that you can also write in auditory digital.
I knew it was the internal dialogue modality and the downward right eye accessing cue of normally ordered individuals. I didn’t realize I’d been using it all along or that the [...]
I’ve posted before on the modality of reading.
The reason it matters is because if you’re writing persuasive copy, you want to know how it’s affecting your reader. Is it visual because he’s using his eyes to take it in? Is it auditory because she’s repeating the words in her head? Is it kinesthetic because he’s [...]
I recently had a course member (Be a Hypnotic Writer) ask me the question I always used to ask:
“There’s so much stuff out there on being a freelance copywriter, where do I start?”
Here’s what I wrote back:
To go into business as a freelance copywriter, you need two main skills… the ability to write copy AND [...]
Last week I attended a Hypnosis MeetUp group.
After some explanation we broke up into groups to practice putting each other into trance. As newbies, we have a long way to go in calibrating our paces. Even though my partner “missed” several times, I was still able to go into trance.
What occurs to me is that [...]
Since I didn’t take the practitioner courses, I’ve been learning NLP on my own.
I realized that I could benefit from being able to practice NLP in persuading people in person as well so I joined a couple of local Meetup groups. One is a hypnosis group and the other is an NLP group. I’ve also [...]
I’ve been asked a couple of times how to get started in copywriting and NLP.
If you Google "getting started copywriting" you’ll see over 200,000 results. Most of the advice I’ve seen and followed boils down to a few steps:
Study the masters
Copy out successful letters
Build a swipe file
Practice on low risk jobs
Build your portfolio
Specialize in a [...]
At Harlan’s NLP Copywriting II seminar (I didn’t attend), he said he was going to teach people to model their audience.
He also said he’d modeled someone without their knowledge.
The notes of that modeling are here:
http://www.experiential-dynamics.org/models/tkilstein.htm
http://www.experiential-dynamics.org/models/kilstein.htm
Recently, Steve Bauer posted on what’s required to model people . He said you can’t model people you’ve never met.
Given those [...]
In spoken NLP the idea is to figure out people’s preferred submodalities (visual, auditory, etc) and then craft your language to match that.
In writing, unless you’re writing a therapeutic metaphor for an individual, you don’t know the preferred submodalities of your readers. How do you deal with that?
Does the modality of reading matter? Initially I’d [...]
