Welcome back!In many marketing discussion we hear that you must connect with your audience. You must enter the conversation taking place in your customer’s mind. I’d like to add that your ability to connect with an audience is directly related to connect with yourself and your own experience. Here are some examples of what I [...]
Recently, I combed through over 60 interviews with A list level copywriters. No doubt, there are a number of interesting patterns that emerge.
Due to inquiries, I’ve decided to offer more services for people who want more or less than the do-it-yourself Hypnotic Writer Home Study Course. If you’d like more than the course alone, now you can get hypnotic writing coaching and hypnotic writing critiques. The coaching will include the course, a review of all assignments, email [...]
[NOTE: I saw this article and felt it was worth sharing. I'll probably look for other guest posts in the future as well - Louis] by Rob Andrews What are the correct kinds of words to use covert hypnosis? Using words that cause someone to see things in a different way is one way to [...]
Other people will appreciate your value to the degree that you appreciate it yourself. When you think of sales, marketing or persuasion, what comes to mind? Do you get excited about the value you’ll get to share with people or are you worried they’ll think you’re just a pushy sales person? What’s behind that concern? [...]
One of the things I consistently see people doing is presupposing problems. We’re all trained by our educations to look for problems. Mistakes were the most frequent things pointed out in our work. Follow any weekend warrior sporting event and you’ll plenty of folks beating themselves up over the shot they missed. The simplest presupposition [...]
I’ve seen a number of folks do this in the past couple of weeks so I thought I’d comment on it. Whenever you tell people not to do or think something, they have to go inside their head and make a representation of it before they can negate it. Even if they decide not to [...]
I’ve started writing the script for the dual induction that will act as the acquisition protocol for the direct response copywriter model I created. In outlining that script, I took several things into consideration: Scripts from Paraliminal recordings The acquisition protocol from Expanding Your World by Dawes and Gordon The New Behavior Generator protocol from [...]
I gave my copywriting model its first dry run today. I have a friend who’s interested in learning copywriting so I gave him the model and walked him through the acquisition protocol using a little trance work. We’ve had our share of political discussions in the past. When I asked him if he wanted me [...]
Harlan sent an email the other day talking about hypnotic headlines. He said the following headline had at least 8 presuppositions: How Many Of These Secret Thai Chicken Recipes Have You Tasted So Far? See how many you can find before you look at the way I unpack it… ***********************************************
Get the copywriting model I created FREE when you subscribe to my Insider's List