In many marketing discussion we hear that you must connect with your audience. You must enter the conversation taking place in your customer’s mind. I’d like to add that your ability to connect with an audience is directly related to … Continue reading
Recently, I combed through over 60 interviews with A list level copywriters. No doubt, there are a number of interesting patterns that emerge.
Continue readingDue to inquiries, I’ve decided to offer more services for people who want more or less than the do-it-yourself Hypnotic Writer Home Study Course. If you’d like more than the course alone, now you can get hypnotic writing coaching and … Continue reading
[NOTE: I saw this article and felt it was worth sharing. I'll probably look for other guest posts in the future as well - Louis] by Rob Andrews What are the correct kinds of words to use covert hypnosis? Using … Continue reading
Other people will appreciate your value to the degree that you appreciate it yourself. When you think of sales, marketing or persuasion, what comes to mind? Do you get excited about the value you’ll get to share with people or … Continue reading
One of the things I consistently see people doing is presupposing problems. We’re all trained by our educations to look for problems. Mistakes were the most frequent things pointed out in our work. Follow any weekend warrior sporting event and … Continue reading
I’ve seen a number of folks do this in the past couple of weeks so I thought I’d comment on it. Whenever you tell people not to do or think something, they have to go inside their head and make … Continue reading
I’ve started writing the script for the dual induction that will act as the acquisition protocol for the direct response copywriter model I created. In outlining that script, I took several things into consideration: Scripts from Paraliminal recordings The acquisition … Continue reading
I gave my copywriting model its first dry run today. I have a friend who’s interested in learning copywriting so I gave him the model and walked him through the acquisition protocol using a little trance work. We’ve had our … Continue reading
Harlan sent an email the other day talking about hypnotic headlines. He said the following headline had at least 8 presuppositions: How Many Of These Secret Thai Chicken Recipes Have You Tasted So Far? See how many you can find … Continue reading