Welcome back!In many marketing discussion we hear that you must connect with your audience. You must enter the conversation taking place in your customer’s mind.
Recently, I combed through over 60 interviews with A list level copywriters. No doubt, there are a number of interesting patterns that emerge.
Due to inquiries, I’ve decided to offer more services for people who want more or less than the do-it-yourself Hypnotic Writer Home Study Course.
[NOTE: I saw this article and felt it was worth sharing. I'll probably look for other guest posts in the future as well - Louis]
Other people will appreciate your value to the degree that you appreciate it yourself.
When you think of sales, marketing or persuasion, what comes to mind? Do you get excited about the value you’ll get to share with people or are you worried they’ll think you’re just a pushy sales person? What’s behind that concern?
One of the things I consistently see people doing is presupposing problems.
We’re all trained by our educations to look for problems. Mistakes were the most frequent things pointed out in our work. Follow any weekend warrior sporting event and you’ll plenty of folks beating themselves up over the shot they missed.
I’ve seen a number of folks do this in the past couple of weeks so I thought I’d comment on it.
Whenever you tell people not to do or think something, they have to go inside their head and make a representation of it before they can negate it. Even if they decide not to do [...]
I’ve started writing the script for the dual induction that will act as the acquisition protocol for the direct response copywriter model I created.
I gave my copywriting model its first dry run today.
I have a friend who’s interested in learning copywriting so I gave him the model and walked him through the acquisition protocol using a little trance work.
Harlan sent an email the other day talking about hypnotic headlines.
He said the following headline had at least 8 presuppositions:
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