I gave my copywriting model its first dry run today. I have a friend who’s interested in learning copywriting so I gave him the model and walked him through the acquisition protocol using a little trance work. We’ve had our … Continue reading
I’ve been reading the book, Flow: The Psychology of Optimal Experience. In writing the first draft of my copywriting model acquisition instructions, I realized a way that Flow applies to marketing. First, an example: In Toastmasters, we just launched our … Continue reading
Over a year ago, I posted an ad to Craigslist for a roommate. I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one … Continue reading
I don’t know where this came from but it’s pretty hypnotic: Click on the video to send it to your friends or make your own.
I’ve posted before on the modality of reading. The reason it matters is because if you’re writing persuasive copy, you want to know how it’s affecting your reader. Is it visual because he’s using his eyes to take it in? … Continue reading
Last week I attended a Hypnosis MeetUp group. After some explanation we broke up into groups to practice putting each other into trance. As newbies, we have a long way to go in calibrating our paces. Even though my partner … Continue reading
Now that I’ve finished creating the Be a Hypnotic Writer course AND Gordon and Dawes’ book on modeling, I’m ready for the next project. I was thinking of modeling a few practice “hobby” interest exemplars first… like one of my … Continue reading
Over the weekend I got to announce the Toastmasters District Fall Conference since I’m chairing it. I only had a few hours until I was to make the announcement (due to procrastination on my part) and most of that time … Continue reading
At Harlan’s NLP Copywriting II seminar (I didn’t attend), he said he was going to teach people to model their audience. He also said he’d modeled someone without their knowledge. The notes of that modeling are here: http://www.experiential-dynamics.org/models/tkilstein.htm http://www.experiential-dynamics.org/models/kilstein.htm Recently, … Continue reading
Several blogs were talking about words recently and I wanted to bring them to your attention. First off is A-List copywriter David Garfinkel. He showed how newspaper headlines can have drastically different interpretations just by how you read the same … Continue reading