If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I’ve been reading the book, Flow: The Psychology of Optimal Experience.
In writing the first draft of my copywriting model acquisition instructions, I realized a way that Flow applies to marketing. First, an example:
In Toastmasters, we just launched our fiscal year. [...]
Over a year ago, I posted an ad to Craigslist for a roommate.
I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one of the current residents.
Since then, I’ve learned what I know about hypnotic writing. I only went [...]
I don’t know where this came from but it’s pretty hypnotic:
Click on the video to send it to your friends or make your own.
I’ve posted before on the modality of reading.
The reason it matters is because if you’re writing persuasive copy, you want to know how it’s affecting your reader. Is it visual because he’s using his eyes to take it in? Is it auditory because she’s repeating the words in her head? Is it kinesthetic because he’s [...]
Last week I attended a Hypnosis MeetUp group.
After some explanation we broke up into groups to practice putting each other into trance. As newbies, we have a long way to go in calibrating our paces. Even though my partner “missed” several times, I was still able to go into trance.
What occurs to me is that [...]
Now that I’ve finished creating the Be a Hypnotic Writer course AND Gordon and Dawes’ book on modeling, I’m ready for the next project.
I was thinking of modeling a few practice “hobby” interest exemplars first… like one of my friends who can listen to a song for the first time and play it almost immediately [...]
Over the weekend I got to announce the Toastmasters District Fall Conference since I’m chairing it.
I only had a few hours until I was to make the announcement (due to procrastination on my part) and most of that time was already accounted for in other events.
I decided to throw some patterns in there anyway just [...]
At Harlan’s NLP Copywriting II seminar (I didn’t attend), he said he was going to teach people to model their audience.
He also said he’d modeled someone without their knowledge.
The notes of that modeling are here:
http://www.experiential-dynamics.org/models/tkilstein.htm
http://www.experiential-dynamics.org/models/kilstein.htm
Recently, Steve Bauer posted on what’s required to model people . He said you can’t model people you’ve never met.
Given those [...]
Several blogs were talking about words recently and I wanted to bring them to your attention.
First off is A-List copywriter David Garfinkel. He showed how newspaper headlines can have drastically different interpretations just by how you read the same words. He was at Harlan’s NLP Copywriting seminar last fall too and mentions an NLP application. [...]
In planning for an upcoming Toastmasters conference, I’ve met a number of NLP trainers.
The idea was to get speakers who could deliver some real value to our members. I know NLP can do that.
After listening to 3 different NLP trainers, only one seemed suitable for our conference. It turns out he happened to be a [...]
