The hardest part is to figure out what you want that as a different result. Anyone can complain about something they don’t like.

After you figure out what you want, it’s simply about planning with the goal in mind. What resources do you lack for your outcome? What habits will make it happen?

Successful people develop certain habits. Unsuccessful people develop habits too. The difference is that successful people are deliberate about planning out the habits the want. Unsuccessful people get into a routine that keeps them busy but never accomplishing worthy goals.

A different routine is required to make real changes. That’s when you can reasonably expect a different outcome.

For example, let’s say you want to learn a foreign language. What do you do? You got it… you need to practice deliberately. You need to plan some time into your daily routine so that it becomes a habit and finally a skill. If you’re in business and you want to persuade others to change their buying habits, you need to present a context where it makes sense to do that.

Buying a product or service for the first time is another change. They weren’t spending that money on you before. For you to encourage that, you need to show them how they’ll be making a change for the better by doing business with you.

When you cultivate a relationship with your customers so that buying with you becomes a habit, you’ll be well on your way to accomplishing your business goals. Changes takes structure. It’s your habits and deliberate planning for the outcome you want. You need to see the end you want to reach before you’ll be able to achieve it.

Your next action step is to create the structure you’ll need to support the life you desire

http://nlpcopywriting.com/

Another thing I’ve noticed lately is that if you’re putting an Aweber form on your website, it’s best to use the html instead of the script. For someone like me using Firefox, the script doesn’t appear on the page. It may be the ad blocker I use, I’m not sure. I had to open up the page in Internet Explorer.  The page I was viewing is a free ebook from Joe Vitale:

http://www.givetolivebook.com/

I actually have 3 completed models I’m working on turning into products. The first – graphic design – I’ve mentioned here before. I’m using the new ability myself to create some better covers for my products.

The second is a model from David Gordon. He agreed to let me use the one in his book on modeling as a free downloadable product here. I figured more people would be interested in my products if they knew exactly what kind of thing they’d be getting. That ability is “how to be passionate about something.” I’ve written the script for that already too.

The last one is one I’ve done over the holidays. My brother is finishing up his masters degree in mathematics. He’s pretty much a genius as I often hear of him solving problems that no one else could. I modeled his problem solving ability for a math context. I’d like to see if I can install it in some school kids who might otherwise think they’re “bad at math.”

My experience as a math teacher was that being “good” or “bad” at math was entirely up to the attitude and strategies of each individual student. I’m scheduled to help some kids with their science fair projects in the next couple months so I’ll see about working with them on their math as well.

The final update is that Arton Baleci is using modeling to see if he can turn himself into a professional soccer player (footballer) in one year. His site:

http://www.thebeautifulaim.com/

Thanks to Steve Bauer for alerting me to the Riggio Model and The Beautiful Aim.

Stay tuned for some comments on some recent experiences with Diego Norte.

There were 3 groups:

• Group A: Practiced free throws 20 minutes a day.
• Group B: Did nothing.
• Group C: Only visualized making free throws 20 minutes a day.

After 20 days, the each group’s accuracy was tested again. Group A improved by 24%. Group B didn’t improve. Group C improved by 23%.

From that study, we know that visualization can nearly match actual experience. Let’s take that one step further. If you want maximum control over your situation, in addition to creating your own mental movies, take the time to create the mental movies of others.

You may know what you want it to look like when you execute a movement, make a sale or score a goal. Do you also know what you want it to look like from someone else’s perspective? Unless you’re making videos of your performance, you probably haven’t given much though to what you look like.

To have a more complete and effective performance, complete the experience. Otherwise you’re only really rehearsing a one side of a conversation. What do you want your customer to see, hear and feel from her interaction with you? What do you want the other team to think you’re doing? Craft that mental movie.

If you want to supercharge the process, do a complete model of the person. It’s been said that the best way to persuade others is to enter into the conversation already running in their head. Find out as much as you can about their beliefs, emotions, strategies and behaviors when it comes to their interactions with you. If you want to influence the other, be the other.

They say practice makes perfect. I once heard a motivational speaker make his own twist and say that practice makes permanent and only perfect practice makes perfect. That’s to say that practicing reinforces things. It’s only by practicing things correctly that you’ll be able to execute correctly. That’s what visualization and mental movies allow for. Create those perfect movies of yourself AND the others in your space.

Crafting mental movies for others is no guarantee of any particular outcome. But taking that extra step can only improve your chances of having the experience you want most.

I’m going to be selling it for $100 but for the next 24 hours you can buy it for $35. That’s my way of thanking you for reading this blog.

If you missed the discussion below, I used David Gordon’s NLP modeling protocol (enhanced by some other modelers) to create a model of direct response copywriters. There were about 68 copywriters worth of interviews that I combed through with an eye to the essential features required for a complete model.

If I were to name the copywriters, you would probably recognize many of their names. If you want to know if a certain top copywriter was included, I can say there’s a 95% chance they were.

What I ended up with is a complete model for anyone who’s ever wanted to learn copywriting. Normally you’ll read a book or take a course and pick up some skills and techniques but you won’t really have the ability or the confidence that a pro has. This model bridges that gap.

In addition to it being a model, I took the acquisition protocol and turned it into a dual induction hypnosis session like Paraliminals. One ear has the modeling protocol and the other has a therapeutic metaphor containing the optional strategies, beliefs and emotions. While most people will go into trance easily with a dual induction session, I made sure of it by overlaying the audio with theta brainwaves. As long as you’re really listening and using headphones, your brain will go into that meditative state.

Since the sequence matters and the copywriters I modeled use a set procedure or checklist, I included one as well. It will help activate the model that your subconscious learned while listening to the audio. As with hypnosis, it’s possible that it might take more than one listening to get the full effect. I’m really not sure.

If you’re not a fan of hypnosis, you can use the included model and acquisition instructions to run the the entire process consciously. You can also listen to one track at a time of the audio. So whatever your learning preference is, there’s a solution for you here.

The link to Copywriter’s Mind is:

http://copywritingmind.info

The sales page says $100 but if you click through to Kunaki, you’ll see the 24 hour special price of $35. Once the special is over, I’ll change the price to $100. I intend to do that around 10 am CST tomorrow.

I’d previously downloaded the shareware program, Mind Sync. Following the directions, I created a track. When I went to save it, it gave me some strange message saying it couldn’t find the file so could save it.

Given the fact that it was created in 1992, I guessed there was probably some problem with it that I couldn’t fix.

I went to http://www.transparentcorp.com/ that I’d bookmarked previously and found they had a trial version of their software, Neuro-Programmer 2. I downloaded that and it’s been very easy to use compared to the other.

I mentioned to someone I met yesterday that I do some work with hypnosis and she asked if I could help her loose 5 lbs before her wedding. Since I was playing around with Neuro-Programmer 2, I created a track with the appropriate tones, added some prerecorded scripts to make a dual induction track, and set it to Pachabel’s Cannon… all in about 20 minutes.

Another interesting feature of NP2 is the screen flashing. Evidently the way it works is that beats or pulses can create brainwave entrainment more effectively than the two wavelengths way (binaural) except when you want to go down to the delta frequency. Since I’m mostly working with alpha and theta, beats will work.

Screen flashing is supposed to work the same way the beats do. The only caveat is that if you’re in a public place like I was when I was working on this, people are going to wonder what you’re watching with your eyes closed and light flashing on your face… not easy to explain.

Obviously I’m pleased with the Neuro-Programmer 2. I’m still using the trial version but I anticipate buying the commercial license so I can market the audios I prepare.

I recently finished viewing a DVD course put out by Target Focus Training (TFT) called, “Surviving the Most Critical 5 Seconds of Your Life.” It occurred to me as I was watching it, that some of the participants were asking questions that indicated that they weren’t understanding any of the principles that had been explained. [Cue superhero music] I thought this would be perfect for matrix learning.

On the TFT blog, they just posted about how it’s not the techniques but the principles that make the difference in this system. Principles can be absorbed and integrated fairly well with this kind of matrix learning. It would also make sense to include something along the lines of the permissions protocol so that listeners get over their aversion to violence when their life depends on it. So that would be a fun product to create.

Another topic I’m considering is an ability to “do math.” During my time as a math teacher, I often heard adults tell me they weren’t “good at math.” By that I imagine they mean they aren’t as fast as they’d like to be with arithmetic and don’t have effective problem solving strategies when facing numbers or conceptualizing a live word problem. Again, that’s an easy thing to model. It’s really a set of attitudes rather than memorizing formulas.

Some other matrix models I’ve considered are public speaking, impromptu speaking, business building (online or raising private capital for example), athletes (how about an instant soccer pro product?), artisans (musicians, cooks, illustrators, etc), or different social skills. The list is really endless.

I also got the book “Know How” that contains a number of models. I’m hesitant to do the ones on weight loss (ie having effective nutritional strategies) because I don’t know how I’d distinguish it from other weight loss hypnosis products. Maybe by the time I get to it, it won’t be an issue.

If you can think of any other cool ideas for matrix learning, let me know.

In outlining that script, I took several things into consideration:

• Scripts from Paraliminal recordings
• The acquisition protocol from Expanding Your World by Dawes and Gordon
• The New Behavior Generator protocol from Dilt’s Encyclopedia of NLP
• The time recommended to allow the brain to reach the theta frequency

The acquisition protocol (AP) is:

1. Assess the ecology of having the Ability.
2. Connect having the Ability to satisfying one of your Prime Motivators.
3. Identify a PAST SITUATION in which you really needed the Ability.
4. Access the Criterion/Definition/Evidence and the Sustaining Emotion, then step in the PAST SITUATION while holding those elements in your experience. Practice this until you can access them easily.
* Recognize how in satisfying the Criterion you are also satisfying your Prime Motivator.
5. Access reference experiences for any Supporting Beliefs, and take them into the PAST SITUATION.
6. Run through the Primary Strategy and External Behaviors in the PAST SITUATION, and practice them until they are working for you.
7. Recognize that the Enabling Cause-Effect is true.
8. Practice the entire Ability in other past situations, until you are sure that you can easily access the elements.
9. Think of any real-world difficulties that could arise (difficulties that could stop you from manifesting the Ability), and practice overcoming them by using Secondary Strategies.
10. Identify the next time you will need the Ability, and rehearse manifesting it in that situation.

The New Behavior Generator (NBG) protocol is:

1. Ask yourself, “If I could already achieve my new goal, what would I look like?” (Do this while putting your eyes down and to your left. Ad)
2. Picture yourself achieving your goal. (Look up and to your right to help stimulate your imagination. Vr)
3. To help you visualize:
a. Remember a similar successful achievement.
b. Model someone else.
c. Picture yourself first achieving a smaller part of the goal.
4. (Move your eyes up and to the left or right. Vc or Vr)
5. Step in to the picture so you feel yourself doing what you pictured. (Put your eyes and head down and to the right as you get into the feeling. K)
6. Compare these feelings to feelings from a similar past success. (Keep your eyes and head turned down and to the right. K)
7. If the feelings are not the same, name what you need and add it to your goal. Go back to step 1 and repeat the process with your expanded goal. (Move your eyes and head down and to the left. Ad)

The main differences I noticed is that the NBG starts out with an undefined goal and incorporates a lot of elicitation for calibration while the AP starts as a well defined goal (acquiring a defined ability) and so can be more specific about calibration and outcomes.

After giving each step some thought, I decided not to use the NBG and stick to the AP as closely as possible. I considered including steps 4-7 of the NBG but realized that you don’t need to look for a feeling of success to acquire the model.

It’s the chicken and the egg problem of teaching children math. It seems that modern educators believe that you teach children self confidence first and then they’ll be able to successfully learn math. Most of us that got “good” at math learned it the opposite way. We learned to solve math problems and that gave us self confidence.

It’s also like motivational speaker Zig Ziglar says regarding motivation vs education. He says you always educate before you motivate otherwise you only get a motivated idiot.

Obviously those things aren’t mutually exclusive. It just seems like emphasis on education before motivation yields better results. And in the end, most problems are issues of education, not motivation. I think we call things motivation problems only when we don’t understand conflicting motivations or there’s not enough education to take the proper action.

As long as you feel the sustaining emotion and the rest of the model is effective, you’ll be able to perform the ability.  You can feel as successful as you like when you’re getting the desired outcome of the ability.

Of course that’s just my opinion so I’m happy to hear others.

Of the “syncs” I’ve heard of Holosync, Hemisync, Brainsync and Mindsync. None of the links below are affiliate links.

Holosync: brain wave exercises that take your brain into deeper and deeper delta brain waves as you progress through the program. The short of it is that deeper brain waves force your brain to reorganize. It’s basically automatic meditation on steroids. I’ve been doing it for at least an hour a day now since 2004. I’ve noticed significant changes in my life that I can attribute to this program. I’ve also found that I have an easy time doing trance work because of this meditation experience.

Hemisync: if Holosync goes deep, Hemisync goes wide. It’s a series of exercises in meditation and visualization. I’ve only heard parts of the program but I must say it’s been an interesting experience.

Brainsync: topical meditation sessions. I have a very limited experience with this one.

Mindsync: a shareware audio editing program. It can overlap multiple tracks and add brain wave frequencies so you can create your own dual inductions or meditation audios. As of this writing, I haven’t used it yet but I’m planning to create my copywriting acquisition audio with it.

Paraliminals: topical dual induction NLP (and now theta brain wave) audio sessions. I’ve used a number of these with good effect. My first experience was in 2000 when I worked for an outsourced sales/lead generation company. I’d cold call into businesses all day and it was fairly nerve racking given that I’m mostly an introvert. I’d take my lunch to eat and listen to the audio, “Self Esteem Supercharger” and face the rest of the day with renewed confidence. Learning Strategies that creates these also has a number of other great programs I recommend as well like Photo Reading.

There are probably a number of other programs similar to these. These are just the ones I’ve used before. I recommend you check them out.

On August 4th I met with some veteran modelers. By that, I mean these guys made their living modeling as management consultants for a number of years. I’d asked them to review the copywriting model I created.

I got some really good feedback about tightening it up and cutting away more of the non-essentials. I also got a few more ideas to make it much better.

The most exciting idea to me is in the acquisition. I had intended to record a guided acquisition protocol similar to a hypnosis session. The listener may or may not go very deeply into trance depending on their preference.

After talking to the NLP experts, I learned that running the acquisition protocol through the subconscious could end up being more effective than through the conscious. So I’ve decided to use both.

I’ve been using Holosync now for about 4 years. I also listened to my first Paraliminal tape back in 2000. If you’re not familiar with those technologies stay tuned. I’ll write another article later explaining what they are. Essentially, they’re brain wave and dual induction NLP programs.

Dual inductions are where you listen to two voices simultaneously which overwhelms the conscious mind. You can go into trance nearly instantly if you allow yourself.

I’ve been transcribing some dual induction scripts to make sure I’m effective with it. For my copywriting model, I’ll be following the acquisition protocol as well as the new behavior generator protocol.

On top of that, I’m going to be adding alpha and theta brainwave frequencies to make it easier to go into a deeper trance. At the hypnosis group I attended last night, the facilitators were saying that the subconscious is most easily accessible in theta. Beta then is the conscious, active mind state. Here’s the Wikipedia on brain waves.

No one really had any solid ideas about where alpha, delta or gamma play into trance work. If anyone out there reading this has any ideas, please comment and let me know. Theories and guesses are welcome too.

Anyway, the idea will be to create a dual induction theta brain wave subconscious acquisition audio.  That’s a mouthful. It will be an earful too. I’ll include the conscious protocol as well to reinforce it and for any skeptics out there.

On top of all that, a friend of mine is a DJ at our local classical station and offered to do voice over work for me. The result should be fairly hypnotic. I’m excited.

If you have the option, it’s usually better to tell people what they can do rather than can’t. Here are 3 examples:

I was just reading an e-book titled, “The Top Ten Secrets of Instant Wealth” by Salad Seminars CEO Jamie Smart. He encourages sharing it so here it is (pdf). Normally I would pass over anything like that but I’ve recently acquired two sets of Salad playing cards (the Ericksonian Hypnosis and Persuasion decks). I highly recommend the cards for acquiring a spontaneity to creating your hypnotic language. I got mine on Amazon.com.

Jamie talks about asking better questions for wealth. Instead seeing something and saying, “I can’t afford it,” he suggests asking, “How can I afford it?” The glass being half full significantly affects your attitude as it will with your audience.

The second example is that I sometimes see marketers bad mouth “hypnotic techniques.” Here’s a quote from an article in the Early to Rise e-zine (July 31st Issue):

“Don’t try to be a copywriter. Just explain what you’ve got and why anyone should care – and then just get out of the way.

“In other words, don’t mess around with mystical, manipulative tactics that are supposed to magically vacuum money out of your prospects’ wallets while they grin stupidly in a hypnotic trance.

“Just talk to people. Be interesting. Be respectful of their time. Share value. Make your pitch. And shut up.”

The point I think the author was trying to make was to not make the amateur mistake of making it sound like you’re trying too hard or using hype. He’s telling you to do exactly what a copywriter tries to do but then starts out telling you not to try to be a copywriter.

The reason I point this out as an example is that I see this kind of attitude toward NLP copywriting now and then and realize the glass is still at least one tenth full. The full part is that this guy must not understand how to use hypnotic writing or how much it could improve his persuasive ability. That just means more opportunity for those of us who do.

The last example was the one that prompted this post. I went to see The Dark Knight at our local IMAX last week. It’s inside a state history museum. While everyone was waiting in line, one of the museum employees made an announcement with an interesting one tenth full twist.

He announced that food and drinks were allowed in the theater as long as they were water with screw top bottles and candy bars still sealed in their wrappers. There’s no doubt that this approach was better received than telling people that no food or drinks were allowed except bottled water.

It reminds me of the saying attributed to Henry Ford that you could have any color of Model-T car as long as it was black.

I don’t know how many people noticed the approach at the museum but I found it humorous. That was actually much less than one tenth full but you get the point… be affirmative as much as possible for best results.