If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Here’s an update on what I’ve been doing recently:
On August 4th I met with some veteran modelers. By that, I mean these guys made their living modeling as management consultants for a number of years. I’d asked them to review [...]
I’ve recently noticed a number of situations in which things were noticeably framed in the affirmative.
If you have the option, it’s usually better to tell people what they can do rather than can’t. Here are 3 examples:
I was just reading an e-book titled, “The Top Ten Secrets of Instant Wealth” by Salad Seminars CEO Jamie [...]
I gave my copywriting model its first dry run today.
I have a friend who’s interested in learning copywriting so I gave him the model and walked him through the acquisition protocol using a little trance work.
We’ve had our share of political discussions in the past. When I asked him if he wanted me to use [...]
I’ve been reading the book, Flow: The Psychology of Optimal Experience.
In writing the first draft of my copywriting model acquisition instructions, I realized a way that Flow applies to marketing. First, an example:
In Toastmasters, we just launched our fiscal year. One of my positions allows me to create and promote incentives and competitions for members [...]
Over a year ago, I posted an ad to Craigslist for a roommate.
I think we got a couple of inquiries and only one person came over to look at it. We ended up renting to a brother of one of the current residents.
Since then, I’ve learned what I know about hypnotic writing. I only went [...]
I don’t know where this came from but it’s pretty hypnotic:
Click on the video to send it to your friends or make your own.
I’ve posted before on the modality of reading.
The reason it matters is because if you’re writing persuasive copy, you want to know how it’s affecting your reader. Is it visual because he’s using his eyes to take it in? Is it auditory because she’s repeating the words in her head? Is it kinesthetic because he’s [...]
Last week I attended a Hypnosis MeetUp group.
After some explanation we broke up into groups to practice putting each other into trance. As newbies, we have a long way to go in calibrating our paces. Even though my partner “missed” several times, I was still able to go into trance.
What occurs to me is that [...]
Now that I’ve finished creating the Be a Hypnotic Writer course AND Gordon and Dawes’ book on modeling, I’m ready for the next project.
I was thinking of modeling a few practice “hobby” interest exemplars first… like one of my friends who can listen to a song for the first time and play it almost immediately [...]
Over the weekend I got to announce the Toastmasters District Fall Conference since I’m chairing it.
I only had a few hours until I was to make the announcement (due to procrastination on my part) and most of that time was already accounted for in other events.
I decided to throw some patterns in there anyway just [...]
